Alexa.com

by pittfall on October 8, 2006

Alexa.com offers a few useful tools for SEOs. Along with a standard search tool and a mirror of DMOZ, Alexa offers Traffic Rankings.

Traffic Rankings includes 4 areas of additional information:

1. Overview

  • Other sites that visitors of your site visited
  • Traffic Stats from Alexa users
  • Contact Information
  • User Reviews
  • 2. Traffic Details

  • Reach Information
  • Rank Information
  • Page Views Information
  • graphs in 3 month, 6 month, 1 year or 2 year increments
  • 3. Related Links

  • In my mind, this is the most important tool for webmasters. This gives you insight into what sites the search engines think are related to you. If the sites are not the type of sites you expected, then you may want to reconsider your linking strategies.
  • See other posts:

  • Golden Rules for Linking
  • Search Engine Optimization – a dialog
  • Are Links Dead – insight from Hilltop
  • Link Building Myths
  • and look to the experts:

  • Eric Ward
  • Mike Grehan
  • SEO by the Sea
  • Debra Mastaler
  • 4. Sites Linking In

  • This gives you insight into what sites link to you. Some you know, some, you may not!
  • Alexa is still provides valuable insight into user actions.

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