AT&T Offers Up Pogo – Do We Need Another Browser?

by Stephen Pitts on June 19, 2008

Pogo beta Logo

AT&T stepped into the online realm last year with the purchase of ingenio, and now they have launched their very own browser called Pogo, now in invitation only beta. TechCrunch has invitations for this limited beta.

Essentially, it looks and acts a lot like Firefox. Here are a few screenshots from the new browser:

pogo start
Pogo Start

Springboard – Home pages (multiple) start with your list of important pages to choose from.

Springboard - Multiple Home pages

History – Pogo offers your search history visualized with screen shots from the websites you’ve visited.

Search History Visualized

Bookmarks – Visualized bookmarks with screen shots fro all of your bookmarks.


New Cells – Instead of tabs, additional open windows are called cells.

New Cells in Pogo
New Cells

Pogo is a 3D web browser created in collaboration between AT&T’s business development group and Vizible. We weren’t particularly impressed when we reviewed it a few months ago, but a new version has since been released.

If you get your hands on it, feel free to let me know how you feel about it!

content generator June 24, 2008 at 10:49 am

It looks gorgeous, but I often find that the fancier a browser looks, the worse it performs…

I guess I’ll check it out anyways!


pittfall June 25, 2008 at 7:23 am

We will have to see, it seem like a skinned version of Firefox… hmmm?

the web hosting journey blog June 27, 2008 at 3:38 am

Looks good. I will be looking forward to trying this when it comes out.

There seem’s to be a lot of browesers released lately. New craze?

pittfall June 28, 2008 at 4:44 am

@the web hosting journey blog: This is a nice browser from what I’ve seen, but I think that any browser coming out will have to offer more than just a browser function that “looks cool.”

FireFox has made a great run against IE, but I think it is because of the plugin capabilities more than the browser function.

Thanks for the comment!

Predict Page Rank June 29, 2008 at 5:47 pm

It looks good, I am sure many will download it but their marketing has not been up to the mark. Like no one really knew that its gonna be released, no one as in many of the other blogs and websites. But in the case of Firefox there was this big marketing hype created before they actually released the software.

pittfall June 30, 2008 at 7:19 am

@Predict Page Rank: Thanks for the comment.

It isn’t available in wide-release, yet. I think that they will need to do some real push to get this off the ground and downloaded by the masses. AT&T have the ability to leverage their many brands to help, but I guess we will see how it pans out!

Bradley Moore July 2, 2008 at 6:39 am

I do not think a shiny 3D web browser is the way to go in the browser world. If you want to compete with Internet Explorer and Firefox or the likes, you would want to focus on performance and compatibility, lets hope AT&T know what they’re getting into.

pittfall July 3, 2008 at 2:17 pm

@Bradley Moore – Thanks for the comment.

I would agree that Pogo (or whatever name AT&T decides to use) will have a tough battle with IE and FF, but a graphic user interface (GUI) that is pleasing to the eye can be a very valuable selling point to end users. I will also agree that performance and compatibility are what turns a first time user into a long time user. Starting with an appealing interface attracts them, and the functionality and performance is what keeps them coming back.

Hopefully AT&T will make it perform as well as it looks! July 28, 2008 at 10:22 am

We will have to see, it seem like a skinned version of Firefox… hmmm?

Firefox Supporter August 21, 2008 at 3:35 am

@Bradley Moore
Full ack to your opinion. Firefox is best in performance, thats the thing users wants. 3D is a nice to have feature.

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