SEOpittfall » resources

What’s In Your SEO Profile

pittfall — Sun, 05 Feb 2012 03:12:14 +0000

Make a List I know that if you are working to optimize a website you probably have a number of lists that include things that you have done or things you want to do. However, you might not have created the most important list your website and your SEO plan needs, your website’s profile. Even [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What’s In Your SEO Profile

Where should I start with SEO?

pittfall — Fri, 23 Dec 2011 00:01:49 +0000

Seemingly, one of the simplest questions to ask and one of the most difficult questions to answer when deciding to optimize a website for organic performance, however, it can directly influence the impact of your efforts. Because much of the tactics are inter-related, some may not even be necessary and all are limited in how [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Where should I start with SEO?

Guest Appearance on Webmaster Radio

pittfall — Thu, 01 Dec 2011 03:20:54 +0000

I had the great opportunity to join Chris Boggs, SEMPO President and Co-Host of SEO Rock Stars on Webmaster Radio yesterday for a chat about Google’s Changes in 2011 and their impact on Natural Search. Check out the audio – “Google Growth in 2011; Panda, Plus One, Fresher Results” Next time I am a guest [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Guest Appearance on Webmaster Radio

Collaborative Linking

pittfall — Fri, 21 Oct 2011 01:30:22 +0000

What is a link from one website to another a sign of? It is a relational cue, regardless if it is reciprocal or not. I can assure you that I am not a member of the Chicago Cubs, however, when I wear my Cubs jersey, I am providing a visual relational cue to people that [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Collaborative Linking

Do It Yourself Copyright Protection

pittfall — Sun, 10 Jul 2011 16:27:34 +0000

If content is king on the internet, and we generate content, then who truly rules the internet? I don’t typically make it a point to write about things other than online marketing and SEO, but the idea that your body of work is constantly at risk when you write and publish online is a burdensome [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Do It Yourself Copyright Protection

New SEOpittfall Glossary of SEO Terms

pittfall — Sat, 11 Jun 2011 23:30:54 +0000

I have been looking to build a resource to answer the most common questions regarding SEO, namely definitions, purposes and impact of SEO terminology (SEM terms included). The answer: The SEOpittfall Glossary of SEO Terms One of the greatest reasons for not building this sooner is the fact that I haven’t kept up on my [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

New SEOpittfall Glossary of SEO Terms

Can Customers Find You Offline?

pittfall — Sat, 19 Mar 2011 20:52:06 +0000

How are you directing people online to your locations offline? Where are your offline locations showing up online? Where are people searching for your information? Online visibility has become increasingly more important for offline businesses because of the change in the nature of people’s search for information. Technology has, and will continue to change the [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Can Customers Find You Offline?

Online Shopping Gets Local

pittfall — Sat, 18 Dec 2010 22:35:08 +0000

The Internet has long been a source of research for finding or learning about products. It has always been a way to find things and even purchase something that you don’t have access in a local store. Many have stopped looking at local stores and only purchase what they need online. Now, Google has combined [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Online Shopping Gets Local

Digital Marketing Roulette

pittfall — Fri, 26 Nov 2010 19:50:59 +0000

Are you gambling with your budget? Don’t get me wrong, I don’t think that online marketing is a gamble, but it is a form of calculated risk. Unlike typical wagers, you have the ability to adjust how much you are placing on a particular tactic, there are more than two teams, what one channel does [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Digital Marketing Roulette

Insights that Lead to Success in SEO – Part 2

pittfall — Mon, 22 Nov 2010 01:14:39 +0000

In the first installment, I looked at tools that will help provide insights into finding the right keywords to optimize for that will lead to success in SEO. Now we will look at other tools and information to refine and/or expand your keyword list giving you additional insights to build and maintain a successful SEO [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights that Lead to Success in SEO – Part 2

Insights That Lead to Success in SEO – Part 1

pittfall — Sun, 07 Nov 2010 02:48:18 +0000

Gathering info is one of the most important things to do before executing an organic SEO campaign. It is quite often that some are shot sided and only look at what they want rather than the actual opportunity. To find the most valuable keywords to start optimization, there are a couple of tools that will [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights That Lead to Success in SEO – Part 1

How Do You Measure SEO Success?

pittfall — Sat, 28 Aug 2010 23:31:52 +0000

SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. If you are only looking at one of these two groups you can be missing the real impact of SEO! SEO activities focus on improving search engine rankings by optimizing content and building links, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How Do You Measure SEO Success?

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

Email Marketing – Connecting with Your Existing Users to Drive Conversions

pittfall — Sat, 16 Jan 2010 22:31:50 +0000

Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Email Marketing – Connecting with Your Existing Users to Drive Conversions

Link Building Tips – Google Alerts

pittfall — Sun, 22 Nov 2009 06:09:47 +0000

Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Tips – Google Alerts

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

The Pitfalls of SEO – Analytics

pittfall — Fri, 23 Oct 2009 01:09:55 +0000

Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your [...]

Link Building 2.0 – Link Development in Web 2.0

pittfall — Fri, 25 Sep 2009 03:35:35 +0000

Link building has changed, specifically around the concept of Web 2.0. Here is the definition from SEW: Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies. Web 2.0 [...]

Baiting the Waters for Link Success

pittfall — Thu, 03 Sep 2009 02:01:12 +0000

Linkbaiting, like many forms of link development and viral marketing, is a double edged sword. It can dramatically influence you inbound link profile (IBLP) for the benefit or detriment of your organic search performance. Being too effective in non-influential spaces can clutter your link profile and not reach your ultimate goal of conversions. Linkbaiting, like [...]

How to Win Links and Influence Webmasters

pittfall — Fri, 24 Jul 2009 03:14:52 +0000

Direct requests for inbound links are a valuable way to build quality links to your website, however, the effectiveness of requesting links is directly linked (no pun intended) to the delivery of the request. For those who are looking for an automated means or a template that works can stop reading, because to put it [...]

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized [...]

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact [...]

Directory Submissions for Success

pittfall — Tue, 12 May 2009 03:31:54 +0000

Welcome to the third post in my latest series, Holistic Link Building 101. When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions: 1. Are directory submissions still a relevant tactic and worth [...]

Holistic Link Building Defined

pittfall — Thu, 07 May 2009 02:55:35 +0000

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]