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Google Out to Destroy Keyword Estimation Tools?

posted by pittfall in search engines, sem, seo, tools on July 9th, 2008

Google has always offered very valuable tools to advertisers, one of which that is extremely useful to organic keyword research, the Google AdWords Keyword Tool for discovering and building a keyword list. The only limitation is that it expressed search volume and search volume trends as a green bar. This was a great way to [...]

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Microsoft Still Pines for Yahoo!

posted by pittfall in search engines, sem on July 2nd, 2008

Microsoft still wants to purchase Yahoo!, however, now their true intentions are becoming more visible:
There’s yet another chapter in what’s beginning to look like an eternal corporate love triangle: Seems Microsoft just can’t get past it’s obsession with Yahoo’s search business, at least according to The Wall Street Journal.
It reports Microsoft is looking to team [...]

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Google Search within Search - User Assistance or Retailer Handicap?

posted by pittfall in news, search engines, search tech, sem, seo on March 24th, 2008

Google recently began experimenting with a new site search box within results:
Through experimentation, we found that presenting users with a search box as part of the result increases their likelihood of finding the exact page they are looking for. So over the past few days we have been testing, and today we have fully rolled [...]

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Technology is not Suited for Small Business - Business Week

posted by pittfall in news, orm, search engines, search tech, sem, seo, smo on January 12th, 2008

Tech ‘Solutions’ Your Small Biz Can’t Use
A lot of highfalutin software and gadgets aim to help you run your company, but too little of it is suited for a small business environment - Gene Marks Business Week
Recently, Business Week offered up a reason to be concerned. In an article (title and subtitle above), by Gene [...]

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Google AdWords’ Click-to-Call Ending

posted by pittfall in news, search tech, sem on November 30th, 2007

If you can recall, last year (around October) Google started a project called Click-to-Call that allowed users to click on an ad and enter their phone number and connect with the advertiser.
Google and it’s very profitable AdWords is testing new service Click-to-Call to provide the user with the security to speak to an advertiser without [...]

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