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Email Marketing – Connecting with Your Existing Users to Drive Conversions

pittfall — Sat, 16 Jan 2010 22:31:50 +0000

Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Email Marketing – Connecting with Your Existing Users to Drive Conversions

Yahoo! Ends Paid Inclusion

pittfall — Sun, 10 Jan 2010 02:33:12 +0000

Back in October, Yahoo! announced that by the end of 2009 Search Submit Pro’s Paid Inclusion would be discontinued causing some alarm by sites using the service and many of us in the search industry wondered how it would impact the search results. Those of us that managed SSP feeds wondered what would happen after [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Yahoo! Ends Paid Inclusion

The Pitfalls of SEO – Analytics

pittfall — Fri, 23 Oct 2009 01:09:55 +0000

Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Analytics

Google Out to Destroy Keyword Estimation Tools?

pittfall — Wed, 09 Jul 2008 21:25:23 +0000

Google has always offered very valuable tools to advertisers, one of which that is extremely useful to organic keyword research, the Google AdWords Keyword Tool for discovering and building a keyword list. The only limitation is that it expressed search volume and search volume trends as a green bar. This was a great way to [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Google Out to Destroy Keyword Estimation Tools?

Microsoft Still Pines for Yahoo!

pittfall — Wed, 02 Jul 2008 22:14:40 +0000

Microsoft still wants to purchase Yahoo!, however, now their true intentions are becoming more visible: There’s yet another chapter in what’s beginning to look like an eternal corporate love triangle: Seems Microsoft just can’t get past it’s obsession with Yahoo’s search business, at least according to The Wall Street Journal. It reports Microsoft is looking to team [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Microsoft Still Pines for Yahoo!

Google Search within Search – User Assistance or Retailer Handicap?

pittfall — Tue, 25 Mar 2008 03:31:51 +0000

Google recently began experimenting with a new site search box within results: Through experimentation, we found that presenting users with a search box as part of the result increases their likelihood of finding the exact page they are looking for. So over the past few days we have been testing, and today we have fully rolled [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Google Search within Search – User Assistance or Retailer Handicap?

Technology is not Suited for Small Business – Business Week

pittfall — Sat, 12 Jan 2008 06:05:52 +0000

Tech ‘Solutions’ Your Small Biz Can’t Use A lot of highfalutin software and gadgets aim to help you run your company, but too little of it is suited for a small business environment – Gene Marks Business Week Recently, Business Week offered up a reason to be concerned. In an article (title and subtitle above), by Gene [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Technology is not Suited for Small Business – Business Week

Google AdWords’ Click-to-Call Ending

pittfall — Sat, 01 Dec 2007 02:07:36 +0000

If you can recall, last year (around October) Google started a project called Click-to-Call that allowed users to click on an ad and enter their phone number and connect with the advertiser. Google and it’s very profitable AdWords is testing new service Click-to-Call to provide the user with the security to speak to an advertiser without [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Google AdWords’ Click-to-Call Ending

Conspiracy Theory – AT&T Acquires Ingenio to Fight Google

pittfall — Wed, 21 Nov 2007 18:33:10 +0000

Monday, AT&T announced that they would acquire Ingenio, the leader in the pay per call marketing technology. To put it simply, a customer enters their phone number and receives a call from the service and is patched through to the advertiser. These advertisements are visible, most notably, on AOL within the sponsored listings. The user [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Conspiracy Theory – AT&T Acquires Ingenio to Fight Google

Google’s Attempt at Ruling Media (ALL MEDIA)

pittfall — Fri, 16 Nov 2007 01:07:39 +0000

Everyone reading this is at least aware of the value of Google’s empire of advertising online, but do you see the areas that they are building? Today, I reviewed one of the messages at the top of my AdWords account announcing Google Television Ads in beta: New! Place Ads on Television You’ve been invited to participate in [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Google’s Attempt at Ruling Media (ALL MEDIA)

Do Not Track List?

pittfall — Sun, 04 Nov 2007 18:01:35 +0000

AdAge.com announced that privacy groups are proposing the creation of an Internet do-not-track list: In addition to the list, the proposal calls for a requirement that advertisers, as part of their online ads, instantaneously disclose details of what they intend to track. According to a media alert announcing the news conference, the groups behind the proposal [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Do Not Track List?

MSN is “STICKIN’ IT TO THE little guy”

pittfall — Thu, 30 Aug 2007 17:12:01 +0000

Microsoft AdCenter has updated it’s trademark policy, wait… in an email sent out today they state that their trademark policy remains the same, however, how they enforce the policy will change dramatically: Microsoft adCenter is changing the way we manage our trademark policy starting September 10, 2007. While no change will be made to the trademark [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

MSN is “STICKIN’ IT TO THE little guy”

Microsoft Offers Content Ads for AdCenter in Beta

pittfall — Tue, 21 Aug 2007 19:50:03 +0000

In an attempt to provide additional traffic from their AdCenter platform, MSN AdCenter will offer start showing your ads (if you are an adCenter advertiser) on “content-based pages on website owned by publishing partners such as MSN” beginning August 29, 2007. Here is more information from the announcement: Announcing the U.S. release of Microsoft Content Ads [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Microsoft Offers Content Ads for AdCenter in Beta

Things I Learned at SES Travel 2007

pittfall — Mon, 06 Aug 2007 03:45:02 +0000

There were many things that were shared at the conference, however, there is one that is of great importance that really struck a cord with me. Yes, it is extremely important for the travel vertical, however, it has importance for all websites. It really brings all of the aspects of development together: Create an Experience Let me [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Things I Learned at SES Travel 2007

Search Marketing Spotlight – The Other Engines

pittfall — Fri, 03 Aug 2007 03:35:35 +0000

I will not lie to you, if you are looking for quality traffic in large amounts, you will find it on the major search engines (Google, MSN Live, Yahoo! and Ask.com), but finding targeted traffic on these engines can require a larger budget than many have to invest. However, you can still find great traffic [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Search Marketing Spotlight – The Other Engines

Sphinn Hits the Scene

pittfall — Tue, 17 Jul 2007 02:39:52 +0000

What is Sphinn? Sphinn is a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. Another product from Third Door Media, Sphinn joins the likes of Search Engine Land, Search Marketing Now and Search [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Sphinn Hits the Scene

Search and Destroy – SEM Without SEO?

pittfall — Mon, 16 Jul 2007 00:16:53 +0000

The New York Post released an article detailing the lack of many companies Most executives, with little regard to how well their companies fare in the more important natural search results… …overspend on paid search because it is the one area of the search market they understand. Aside from concerns for the relationship between the news [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Search and Destroy – SEM Without SEO?

Link Bait and Viral Marketing = Traffic – So What!

pittfall — Sat, 26 May 2007 15:14:53 +0000

This is a topic that I have really considered to be an area of concern for me as an online marketing professional. So, what are link bait and viral marketing? Link Baiting: The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are [...]

Google AdWords Tool for Your Marketing Toolbelt

pittfall — Wed, 23 May 2007 04:16:54 +0000

As tools have progressed through the years, simple reporting tools are no longer fulfilling the needs of marketers professionals to know who, what, where, when and how people are using their websites. Analytics can answer this for you, but it still doesn’t answer another very important question: What about my competition? Google offers a little known tool [...]

Microsoft + Yahoo = ???

pittfall — Thu, 17 May 2007 01:52:21 +0000

As it stands now, a deal between Microsoft and Yahoo! would up the combined companies’ share of the all-important search advertising market to 27 percent against Google’s 65 percent. It would also narrow the gap in overall online ads with Google to just 13 percent. More importantly, a deal would create what one source described [...]

Keyword Research – Tips and Tools

pittfall — Fri, 11 May 2007 01:37:55 +0000

Before beginning any campaign in marketing online, SEO or SEM, it is important to look at who you will be targeting with your website. Really, your research should begin with the planning of your website, however, if you have published something already, you will need to look at your keywords on a regular basis, not [...]

Google Doesn’t Own the Internet!

pittfall — Tue, 24 Apr 2007 00:06:52 +0000

Here is a tool that is extremely useful for SEOs to know, it is provided by BruceClay.com and is called the Search Relationship Chart. (pdf here) They even have a histogram with the relationships as they have changed since November 2000. It outlines the suppliers and receivers of primary and secondary search results (raw index) [...]

Google Nabs DoubleClick

pittfall — Sat, 14 Apr 2007 02:11:57 +0000

Google purchased DoubleClick today for almost twice as much as they paid for YouTube. With the announcement, a post on the Official Google Blog was generated: At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible. Since Google’s [...]

Search Marketing Blogs

pittfall — Fri, 16 Mar 2007 03:35:36 +0000

I would like to thank Lee Odden and all of my readers for helping me to become one of the top 400 most valuable Search Marketing Blogs. Here is the updated OPML file and plain text list. Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comSearch Marketing Blogs

AdWords Editor 3.0 Ready for Mac

pittfall — Wed, 14 Mar 2007 00:07:38 +0000

Hi, I’m a Mac and I’m a PC. Funny thing about Macs, they don’t always have the same functionality as PCs. But now, that has changed, at least for AdWords Editor version 3.0. AdWords Editor 3.0 for Mac is now available and includes all the new features released a few weeks ago for Windows, such as the [...]