SEOpittfall » search engines

Where should I start with SEO?

pittfall — Fri, 23 Dec 2011 00:01:49 +0000

Seemingly, one of the simplest questions to ask and one of the most difficult questions to answer when deciding to optimize a website for organic performance, however, it can directly influence the impact of your efforts. Because much of the tactics are inter-related, some may not even be necessary and all are limited in how [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Where should I start with SEO?

The Courage to be Unreasonable

pittfall — Wed, 19 Oct 2011 02:31:32 +0000

Google announced today “that part of our commitment to provide a more secure online experience” and to “increase the privacy and security of your web searches” “SSL Search on https://www.google.com will become the default experience for signed in users on Google.com.” What does this mean: - People logged into a Google Account will be directed [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Courage to be Unreasonable

Do It Yourself Copyright Protection

pittfall — Sun, 10 Jul 2011 16:27:34 +0000

If content is king on the internet, and we generate content, then who truly rules the internet? I don’t typically make it a point to write about things other than online marketing and SEO, but the idea that your body of work is constantly at risk when you write and publish online is a burdensome [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Do It Yourself Copyright Protection

Is Your Web Server Limiting Your SEO Performance?

pittfall — Sun, 03 Apr 2011 18:05:45 +0000

What does your web server say about your site? There are a number of things that marketers think of when they are developing and implementing a strategy, what products or services are they offering and how are they going to position them for customers. A website is an important opportunity for business owners to interact, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Is Your Web Server Limiting Your SEO Performance?

Caught Gaming Google

pittfall — Mon, 14 Feb 2011 02:51:31 +0000

The retailer JCPenney was ousted on Wednesday, February 9th, 2011 by David Segal of the New York Times with the help of research from Doug Pierce of Blue Fountain Media directly to Matt Cutts of Google that they had amassed impressive rankings that appeared to have been supported by a large number questionable links. Unlike [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Caught Gaming Google

Online Shopping Gets Local

pittfall — Sat, 18 Dec 2010 22:35:08 +0000

The Internet has long been a source of research for finding or learning about products. It has always been a way to find things and even purchase something that you don’t have access in a local store. Many have stopped looking at local stores and only purchase what they need online. Now, Google has combined [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Online Shopping Gets Local

Insights that Lead to Success in SEO – Part 2

pittfall — Mon, 22 Nov 2010 01:14:39 +0000

In the first installment, I looked at tools that will help provide insights into finding the right keywords to optimize for that will lead to success in SEO. Now we will look at other tools and information to refine and/or expand your keyword list giving you additional insights to build and maintain a successful SEO [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights that Lead to Success in SEO – Part 2

Insights That Lead to Success in SEO – Part 1

pittfall — Sun, 07 Nov 2010 02:48:18 +0000

Gathering info is one of the most important things to do before executing an organic SEO campaign. It is quite often that some are shot sided and only look at what they want rather than the actual opportunity. To find the most valuable keywords to start optimization, there are a couple of tools that will [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights That Lead to Success in SEO – Part 1

Special Delivery – IP & User Agent

pittfall — Sun, 24 Oct 2010 20:20:13 +0000

What is IP Address or User Agent delivery? Both of these tactics are blackhat techniques to deliver different content to different visitors. So, what’s so bad about that? Really, cookies and settings used to store preferences and such that make a website more user focused, right? The difference between giving users a unique experience and [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Special Delivery – IP & User Agent

How Do You Measure SEO Success?

pittfall — Sat, 28 Aug 2010 23:31:52 +0000

SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. If you are only looking at one of these two groups you can be missing the real impact of SEO! SEO activities focus on improving search engine rankings by optimizing content and building links, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How Do You Measure SEO Success?

Yahoo! Powered by Bing!

pittfall — Fri, 20 Aug 2010 02:06:33 +0000

It’s been a long time coming… back in 2007, it was widely considered that MSN would try to purchase Yahoo! to get back in the search game. Then, in 2008, it was clear that Microsoft still wanted Yahoo!, and Carl Ichan almost helped it happen. 2009 was when Bing replaced Live Search, the self-proclaimed “decision [...]

SEO – The Three-Legged Stool

pittfall — Sun, 15 Aug 2010 04:25:25 +0000

There is a lot of things that fly around about SEO but all of them can be easily summed up in three specific optimization areas: 1. Technical and Server Side 2. Content Development 3. Promotion and Link Development Within each of these three areas are opportunities and limitations, but to have a great site, you [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

SEO – The Three-Legged Stool

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

Yahoo! Ends Paid Inclusion

pittfall — Sun, 10 Jan 2010 02:33:12 +0000

Back in October, Yahoo! announced that by the end of 2009 Search Submit Pro’s Paid Inclusion would be discontinued causing some alarm by sites using the service and many of us in the search industry wondered how it would impact the search results. Those of us that managed SSP feeds wondered what would happen after [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Yahoo! Ends Paid Inclusion

The Pitfalls of SEO – SEO Simplified

pittfall — Sun, 20 Dec 2009 04:38:57 +0000

Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – SEO Simplified

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

The Pitfalls of SEO – Analytics

pittfall — Fri, 23 Oct 2009 01:09:55 +0000

Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Analytics

Link Building 2.0 – Link Development in Web 2.0

pittfall — Fri, 25 Sep 2009 03:35:35 +0000

Link building has changed, specifically around the concept of Web 2.0. Here is the definition from SEW: Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies. Web 2.0 [...]

How to Win Links and Influence Webmasters

pittfall — Fri, 24 Jul 2009 03:14:52 +0000

Direct requests for inbound links are a valuable way to build quality links to your website, however, the effectiveness of requesting links is directly linked (no pun intended) to the delivery of the request. For those who are looking for an automated means or a template that works can stop reading, because to put it [...]

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized [...]

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact [...]

Directory Submissions for Success

pittfall — Tue, 12 May 2009 03:31:54 +0000

Welcome to the third post in my latest series, Holistic Link Building 101. When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions: 1. Are directory submissions still a relevant tactic and worth [...]

Holistic Link Building Defined

pittfall — Thu, 07 May 2009 02:55:35 +0000

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]

Holistic Link Building 101

pittfall — Sat, 02 May 2009 15:52:13 +0000

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Server Responses – The What and Why for SEO

pittfall — Mon, 23 Mar 2009 02:36:38 +0000

Sometimes not understanding why a website isn’t performing well can be a difficult thing to figure out. However, many times it is important to take a step back and look at what signals can be seen. When looking for technical concerns can appear to be a daunting task, however, we are going to review server [...]