SEOpittfall » tips

What Do Infographics Have to Do With SEO

pittfall — Tue, 07 Feb 2012 03:10:12 +0000

What is an infographic? An information graphic or infographic (full infographic image here) is a source of data visualization and has become a popular new way of sharing information or research. It is a simplified way to present a complex idea or information through a visual representation. Simply speaking, infographics are visual analogies. What is [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What Do Infographics Have to Do With SEO

What’s In Your SEO Profile

pittfall — Sun, 05 Feb 2012 03:12:14 +0000

Make a List I know that if you are working to optimize a website you probably have a number of lists that include things that you have done or things you want to do. However, you might not have created the most important list your website and your SEO plan needs, your website’s profile. Even [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What’s In Your SEO Profile

Where should I start with SEO?

pittfall — Fri, 23 Dec 2011 00:01:49 +0000

Seemingly, one of the simplest questions to ask and one of the most difficult questions to answer when deciding to optimize a website for organic performance, however, it can directly influence the impact of your efforts. Because much of the tactics are inter-related, some may not even be necessary and all are limited in how [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Where should I start with SEO?

Guest Appearance on Webmaster Radio

pittfall — Thu, 01 Dec 2011 03:20:54 +0000

I had the great opportunity to join Chris Boggs, SEMPO President and Co-Host of SEO Rock Stars on Webmaster Radio yesterday for a chat about Google’s Changes in 2011 and their impact on Natural Search. Check out the audio – “Google Growth in 2011; Panda, Plus One, Fresher Results” Next time I am a guest [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Guest Appearance on Webmaster Radio

Collaborative Linking

pittfall — Fri, 21 Oct 2011 01:30:22 +0000

What is a link from one website to another a sign of? It is a relational cue, regardless if it is reciprocal or not. I can assure you that I am not a member of the Chicago Cubs, however, when I wear my Cubs jersey, I am providing a visual relational cue to people that [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Collaborative Linking

Do It Yourself Copyright Protection

pittfall — Sun, 10 Jul 2011 16:27:34 +0000

If content is king on the internet, and we generate content, then who truly rules the internet? I don’t typically make it a point to write about things other than online marketing and SEO, but the idea that your body of work is constantly at risk when you write and publish online is a burdensome [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Do It Yourself Copyright Protection

New SEOpittfall Glossary of SEO Terms

pittfall — Sat, 11 Jun 2011 23:30:54 +0000

I have been looking to build a resource to answer the most common questions regarding SEO, namely definitions, purposes and impact of SEO terminology (SEM terms included). The answer: The SEOpittfall Glossary of SEO Terms One of the greatest reasons for not building this sooner is the fact that I haven’t kept up on my [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

New SEOpittfall Glossary of SEO Terms

Is Your Web Server Limiting Your SEO Performance?

pittfall — Sun, 03 Apr 2011 18:05:45 +0000

What does your web server say about your site? There are a number of things that marketers think of when they are developing and implementing a strategy, what products or services are they offering and how are they going to position them for customers. A website is an important opportunity for business owners to interact, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Is Your Web Server Limiting Your SEO Performance?

Can Customers Find You Offline?

pittfall — Sat, 19 Mar 2011 20:52:06 +0000

How are you directing people online to your locations offline? Where are your offline locations showing up online? Where are people searching for your information? Online visibility has become increasingly more important for offline businesses because of the change in the nature of people’s search for information. Technology has, and will continue to change the [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Can Customers Find You Offline?

Caught Gaming Google

pittfall — Mon, 14 Feb 2011 02:51:31 +0000

The retailer JCPenney was ousted on Wednesday, February 9th, 2011 by David Segal of the New York Times with the help of research from Doug Pierce of Blue Fountain Media directly to Matt Cutts of Google that they had amassed impressive rankings that appeared to have been supported by a large number questionable links. Unlike [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Caught Gaming Google

Online Shopping Gets Local

pittfall — Sat, 18 Dec 2010 22:35:08 +0000

The Internet has long been a source of research for finding or learning about products. It has always been a way to find things and even purchase something that you don’t have access in a local store. Many have stopped looking at local stores and only purchase what they need online. Now, Google has combined [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Online Shopping Gets Local

Digital Marketing Roulette

pittfall — Fri, 26 Nov 2010 19:50:59 +0000

Are you gambling with your budget? Don’t get me wrong, I don’t think that online marketing is a gamble, but it is a form of calculated risk. Unlike typical wagers, you have the ability to adjust how much you are placing on a particular tactic, there are more than two teams, what one channel does [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Digital Marketing Roulette

Insights that Lead to Success in SEO – Part 2

pittfall — Mon, 22 Nov 2010 01:14:39 +0000

In the first installment, I looked at tools that will help provide insights into finding the right keywords to optimize for that will lead to success in SEO. Now we will look at other tools and information to refine and/or expand your keyword list giving you additional insights to build and maintain a successful SEO [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights that Lead to Success in SEO – Part 2

Insights That Lead to Success in SEO – Part 1

pittfall — Sun, 07 Nov 2010 02:48:18 +0000

Gathering info is one of the most important things to do before executing an organic SEO campaign. It is quite often that some are shot sided and only look at what they want rather than the actual opportunity. To find the most valuable keywords to start optimization, there are a couple of tools that will [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights That Lead to Success in SEO – Part 1

Special Delivery – IP & User Agent

pittfall — Sun, 24 Oct 2010 20:20:13 +0000

What is IP Address or User Agent delivery? Both of these tactics are blackhat techniques to deliver different content to different visitors. So, what’s so bad about that? Really, cookies and settings used to store preferences and such that make a website more user focused, right? The difference between giving users a unique experience and [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Special Delivery – IP & User Agent

How Do You Measure SEO Success?

pittfall — Sat, 28 Aug 2010 23:31:52 +0000

SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. If you are only looking at one of these two groups you can be missing the real impact of SEO! SEO activities focus on improving search engine rankings by optimizing content and building links, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How Do You Measure SEO Success?

SEO – The Three-Legged Stool

pittfall — Sun, 15 Aug 2010 04:25:25 +0000

There is a lot of things that fly around about SEO but all of them can be easily summed up in three specific optimization areas: 1. Technical and Server Side 2. Content Development 3. Promotion and Link Development Within each of these three areas are opportunities and limitations, but to have a great site, you [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

SEO – The Three-Legged Stool

FIRM – SEO Optimization Tactical Approach

pittfall — Sun, 30 May 2010 03:15:51 +0000

Throughout the years, I have looked to find a model to measure and address SEO concerns, whether it is an opportunity from a technical, content or link development perspective and still being mindful of the overall goals of a given website. I have developed a personal way to approach items that have been identified and [...]

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Email Marketing – Connecting with Your Existing Users to Drive Conversions

pittfall — Sat, 16 Jan 2010 22:31:50 +0000

Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, [...]

The Pitfalls of SEO – SEO Simplified

pittfall — Sun, 20 Dec 2009 04:38:57 +0000

Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it [...]

Link Building Tips – Google Alerts

pittfall — Sun, 22 Nov 2009 06:09:47 +0000

Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your [...]

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

The Pitfalls of SEO – Analytics

pittfall — Fri, 23 Oct 2009 01:09:55 +0000

Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your [...]

Link Building 2.0 – Link Development in Web 2.0

pittfall — Fri, 25 Sep 2009 03:35:35 +0000

Link building has changed, specifically around the concept of Web 2.0. Here is the definition from SEW: Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies. Web 2.0 [...]