Click to Call, a new addition to Google’s advertising management system AdWords.
Still in beta, the click to call program has not yet been introduced into the mainstream of Google search advertising, but it has now been added to Google Maps.
This new program is different from the original because they aren’t charging the businesses for the call:
There are two things that I really like about this. The business’s phone number is automatically stored in your caller ID so you can easily call back in the future. And by checking the box to remember your phone number, you can make future calls from Google Maps with just two mouse clicks (and picking up your phone, of course).
We’re providing the ‘call’ link as a free service to all businesses. These aren’t ads and don’t influence the ranking of businesses in the search results. We foot the bill for calls (local and long distance), but airtime fees or other mobile fees will still apply if you use a mobile phone number. Currently, the calling feature works if you live in the U.S. and are looking for a business located in the U.S.
Recently, one of Google’s blogs was hacked and Click to Call was supposedly canceled. Later Google corrected the problem and removed the fake post. Click to Call still looks like a great addition to Google’s advertising program. We will see how the public receives it.
Related Posts >>
- Click to Call gets Abused
- Google – Click to Call Cancelled?
- Google Click-to-Call
- Google AdWords’ Click-to-Call Ending
- Google Fixes a Bug
