Strategy? What’s so important about strategy?
Let’s start with what strategy is, and what it isn’t?
What strategy isn’t:
Strategy is not a one size fits all plan that is going to bring you all that you want and need.
What strategy is:
Strategy is a mixture of three very important answers to specific questions. These questions are:
- Who is your target audience (and who isn’t)?
- What will you offer this audience (and what you won’t)?
- How are you going to achieve this?
The first step is to be willing and ready to modify or change your ideas as you receive feedback from your audience!
Are you ready to sacrifice the positive, and negative, things about what you have created? Are you ready to break the mold that you have formed your ideas and build a website that provides more than what the user wants (or hasn’t realized they want yet)?
The second, choosing what to do, and more importantly, what not to do when developing your strategy. Your website should provide a combination of experiences for your users, not just a place to purchase a product or service, not just a place for research, and not just a place for people to congregate online. It is this multifaceted approach that will help enable success.
The final step is implementing your strategy.
I will continue with further analysis on this topic tomorrow.
Until then, feel free to leave your feedback.
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