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	<title>Comments on: &#8220;Don&#8217;t Be Evil&#8221; &#8211; Philosophy, Corporate Culture or Inventive Perception?</title>
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	<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception</link>
	<description>tips, tools &#38; techniques to build a better website for visitors and the search engines they use.</description>
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		<title>By: Violet Berme</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-80779</link>
		<dc:creator>Violet Berme</dc:creator>
		<pubDate>Tue, 14 Sep 2010 09:29:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-80779</guid>
		<description>Actually, Google had contributed much for the majority of the users and publishers. It is important that Google must be utilized effectively.</description>
		<content:encoded><![CDATA[<p>Actually, Google had contributed much for the majority of the users and publishers. It is important that Google must be utilized effectively.</p>
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		<title>By: bob</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-57505</link>
		<dc:creator>bob</dc:creator>
		<pubDate>Mon, 02 Nov 2009 05:39:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-57505</guid>
		<description>don&#039;t be evil- that motto is funny, because i&#039;v noticed its never really showing out there on search connected to adwords.

conveniently extracted?

I got a coupon for $20 or so to start a adwords campaign-put in $10 of my own money-and its been 3 weeks -i&#039;m in a sandbox with no ads running and thousands of keywords chosen.

don&#039;t be evil

do the math, google repeats this scenerio by the billions and .... using other people&#039;s money can use my 10 dollars indefinently as loan capital.

nice. :)

in the usa-i REALLY WISH- the attorney general would slam the **** out of that company and that practice (among dozens of other evil behaviors), such as removing voice customer service from adwords (nice going google)....</description>
		<content:encoded><![CDATA[<p>don&#8217;t be evil- that motto is funny, because i&#8217;v noticed its never really showing out there on search connected to adwords.</p>
<p>conveniently extracted?</p>
<p>I got a coupon for $20 or so to start a adwords campaign-put in $10 of my own money-and its been 3 weeks -i&#8217;m in a sandbox with no ads running and thousands of keywords chosen.</p>
<p>don&#8217;t be evil</p>
<p>do the math, google repeats this scenerio by the billions and &#8230;. using other people&#8217;s money can use my 10 dollars indefinently as loan capital.</p>
<p>nice. <img src='http://www.seopittfall.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>in the usa-i REALLY WISH- the attorney general would slam the **** out of that company and that practice (among dozens of other evil behaviors), such as removing voice customer service from adwords (nice going google)&#8230;.</p>
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		<title>By: pittfall</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-27645</link>
		<dc:creator>pittfall</dc:creator>
		<pubDate>Sun, 23 Mar 2008 17:56:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-27645</guid>
		<description>Levy,

Sorry for the late reply, but thank you for your remark.

Everything we do has consequence. The concept of &quot;evil&quot; is related to the only concern is for one&#039;s self. In other words, consider one another and the global community rather than a short term success.

Like many manufacturers, they can make a quality product and remain competitive, however, in an effort to build higher profits, they move production to a lower cost country. In the same respect, employees join a union and require higher wages and drive the company to look for lower cost production facilities overseas. It is a vicious cycle but it all starts somewhere.

Google has been given great power from the public, most of this without really understanding what they were doing... Google has access to data that can be very private. The biggest concern is what might they do with it. Google can profit immensely from personal or activity based data and it be considered ethical, however, the people that generated that data might not see it the same way!</description>
		<content:encoded><![CDATA[<p>Levy,</p>
<p>Sorry for the late reply, but thank you for your remark.</p>
<p>Everything we do has consequence. The concept of &#8220;evil&#8221; is related to the only concern is for one&#8217;s self. In other words, consider one another and the global community rather than a short term success.</p>
<p>Like many manufacturers, they can make a quality product and remain competitive, however, in an effort to build higher profits, they move production to a lower cost country. In the same respect, employees join a union and require higher wages and drive the company to look for lower cost production facilities overseas. It is a vicious cycle but it all starts somewhere.</p>
<p>Google has been given great power from the public, most of this without really understanding what they were doing&#8230; Google has access to data that can be very private. The biggest concern is what might they do with it. Google can profit immensely from personal or activity based data and it be considered ethical, however, the people that generated that data might not see it the same way!</p>
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		<title>By: Levy</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-27207</link>
		<dc:creator>Levy</dc:creator>
		<pubDate>Wed, 05 Mar 2008 20:10:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-27207</guid>
		<description>I&#039;m writing a post about reputation, governance and social media.  As an aspect of the piece I have chosen to write about the moral theory of reciprocity. The basic premises based on the exchange process between humans and within and between their institutions.  If you want to read more - come to my blog, but that is not way I am commenting here.

The question I was looking for some insights from your post is &quot;what could be considered the evil&quot; that Google should guard against?  I think they are a fine company like the rest of the commentors,  but from a ethical point of view - there operational imperfections one way or the other does not constitute evil.  I&#039;ve read their &quot;Code of Ethics&quot; there too no help.  The definition I plan to use is grounded in the S-OX debate - some actions that would cause society to lose faith in the market.

I don&#039;t see any mention in your post or of the complaints you&#039;ve listed that would suggest that Google is doing something that would end up in such a result.

I&#039;ll keep looking - if you have some other thoughts I&#039;d be glad to hear them.</description>
		<content:encoded><![CDATA[<p>I&#8217;m writing a post about reputation, governance and social media.  As an aspect of the piece I have chosen to write about the moral theory of reciprocity. The basic premises based on the exchange process between humans and within and between their institutions.  If you want to read more &#8211; come to my blog, but that is not way I am commenting here.</p>
<p>The question I was looking for some insights from your post is &#8220;what could be considered the evil&#8221; that Google should guard against?  I think they are a fine company like the rest of the commentors,  but from a ethical point of view &#8211; there operational imperfections one way or the other does not constitute evil.  I&#8217;ve read their &#8220;Code of Ethics&#8221; there too no help.  The definition I plan to use is grounded in the S-OX debate &#8211; some actions that would cause society to lose faith in the market.</p>
<p>I don&#8217;t see any mention in your post or of the complaints you&#8217;ve listed that would suggest that Google is doing something that would end up in such a result.</p>
<p>I&#8217;ll keep looking &#8211; if you have some other thoughts I&#8217;d be glad to hear them.</p>
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		<title>By: pittfall</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-24497</link>
		<dc:creator>pittfall</dc:creator>
		<pubDate>Thu, 10 Jan 2008 23:59:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-24497</guid>
		<description>Terry,
Thanks for the comment. 

This is so true, but it is hard to watch when you can see that something isn&#039;t being addressed... like a friend that is letting themselves go. You want to say something, maybe you have, but it seems so easy to see! I still think that Google is a good, strong company, but I think their focus on their core product, search, has shifted.</description>
		<content:encoded><![CDATA[<p>Terry,<br />
Thanks for the comment. </p>
<p>This is so true, but it is hard to watch when you can see that something isn&#8217;t being addressed&#8230; like a friend that is letting themselves go. You want to say something, maybe you have, but it seems so easy to see! I still think that Google is a good, strong company, but I think their focus on their core product, search, has shifted.</p>
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		<title>By: Website Optimization - Terry Reeves</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-24475</link>
		<dc:creator>Website Optimization - Terry Reeves</dc:creator>
		<pubDate>Thu, 10 Jan 2008 16:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-24475</guid>
		<description>I know from experience, when you have one good thing in operation, the desire to create another can be very strong. This will lead to failure in some instances but the best way to grow and learn is to take a chance and fall on your face if need be.</description>
		<content:encoded><![CDATA[<p>I know from experience, when you have one good thing in operation, the desire to create another can be very strong. This will lead to failure in some instances but the best way to grow and learn is to take a chance and fall on your face if need be.</p>
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		<title>By: pittfall</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-24353</link>
		<dc:creator>pittfall</dc:creator>
		<pubDate>Tue, 08 Jan 2008 23:53:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-24353</guid>
		<description>Michael,

I think that they are still a great company, but I also think that their path has changed. I think they should change or remove the 10 things that they have outlined as they are past their prime.

Thanks for the comment!</description>
		<content:encoded><![CDATA[<p>Michael,</p>
<p>I think that they are still a great company, but I also think that their path has changed. I think they should change or remove the 10 things that they have outlined as they are past their prime.</p>
<p>Thanks for the comment!</p>
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		<title>By: Michael Lodispoto</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-24350</link>
		<dc:creator>Michael Lodispoto</dc:creator>
		<pubDate>Tue, 08 Jan 2008 23:12:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-24350</guid>
		<description>Google was and still is a great company. They almost have to become idiots as all companies seem to get like that once they reach a certain level. 
They seem to be going the big-brother route but unlike Bill Gates, they are smart in keeping their mouths shut and staying behind the scenes ( the founders).  That makes them less of a target.</description>
		<content:encoded><![CDATA[<p>Google was and still is a great company. They almost have to become idiots as all companies seem to get like that once they reach a certain level.<br />
They seem to be going the big-brother route but unlike Bill Gates, they are smart in keeping their mouths shut and staying behind the scenes ( the founders).  That makes them less of a target.</p>
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		<title>By: pittfall</title>
		<link>http://www.seopittfall.com/dont-be-evil-philosophy-corporate-culture-or-inventive-perception/comment-page-1#comment-23909</link>
		<dc:creator>pittfall</dc:creator>
		<pubDate>Sat, 05 Jan 2008 01:24:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.seopittfall.com/?p=33#comment-23909</guid>
		<description>&lt;strong&gt;&lt;em&gt;UPDATE&lt;/em&gt;&lt;/strong&gt;
I must apologize, the comments for this post were inadvertently turned off. Feel free to share your thoughts (again)!</description>
		<content:encoded><![CDATA[<p><strong><em>UPDATE</em></strong><br />
I must apologize, the comments for this post were inadvertently turned off. Feel free to share your thoughts (again)!</p>
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