A recent research study by Dogpile.com with collaboration with Dr. Amanda Spink of the Queensland University of Technology and Dr. Jim Jansen from the Pennsylvania State University discussed the differences regarding organic results across the major search engines, specifically Google, Yahoo, Live (MSN) and Ask.
Aside from being a pitch to users for the relevance and apparent necessity for meta engines, namely dogpile.com, it provides important, relevant information to researchers of the patterns of algorithmic based engines and how they affect the outcome of user queries across the web.
Dogpile has done this same research in the past, specifically in April and July 2005. This gives valuable insight into the changing face of the web. This can be explained in the results of these research projects:
Study 1 – April 2005
3.2% of 1st page organic results were consistent across the three major search engines (Google, Yahoo and Ask)
Study 2 – July 2005
1.1% of 1st page organic results were consistent across the four major search engines (now adding MSN) and 2.6% across the three previously studied
Study 3 – April 2007
0.6% of 1st page organic results were consistent across the four major search engines
Other magnificent information provided:
Majority of all 1st page results across the four major search engines are unique.
Only 3.6% of the first organic search results were consistent across all four engines, down from 7.0% in the July 2005 study.
38.6% of the top three organic search results were consistent across all four engines.
26.1% of the top five organic search results were consistent across all four engines.
OK, so I have thrown a bunch of data out there from a sales pitch from a portal that is trying to sell itself to users and advertisers to illicit more activity. But I did not intend for you to switch using Google, Yahoo, MSN or Ask to Dogpile, rather to extract value from an outside source, it is biased, however, even if their results are consistently biased, then the results are stile valid. Simply, the way of the web is changing. It is even more visible with the additions of personalized search and Google’s new Universal Search.
What is their intent? To get and keep users utilizing their engine. What are you doing to keep your visitors?
There are other great things that are right under the surface and are screaming to get out!
What are they?
1. If you are focused on efforts to win a single engine in your optimization and web development efforts, you will be missing out on traffic!
2. If you chase an algorithm you may be #1 for a day, week, month or a year, but if you focus on winning over your visitors you could become the master of your own destiny.
There is no better time to consider a more holistic approach to your SEO efforts and focus on the user with your design, layout, navigation and content. Don’t build your site to be awarded #1, build your website right and you will become #1 because you should be!
Related Posts >>
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- Personalized Search – The Death of SEO?
- What is Google Not Saying?
- What is SEO? part 4 – Search Engine Optimization Defined
- The Marketing in SEO
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this research result is quite useful and informatve..A recent research study by Dogpile.com with collaboration with Dr. Amanda Spink of the Queensland University of Technology and Dr. Jim Jansen from the Pennsylvania State University discussed the differences regarding organic results across the major search engines, specifically Google, Yahoo, Live (MSN) and Ask.thank you for the article…