What are your users saying?
Have you given them the ability to leave feedback? Are you open to their wants and needs?
Google recently spoke about testing their efforts on a new product that they provide, Google maps for mobile, but are they really open to what their users have to say?
“User feedback is always an important part of our product development process, and for our latest version of Google Maps for mobile, we decided to put ourselves in the driver’s seat.”
Are you listening to feedback?
Have you given your visitors the ability to let you know what they are trying to accomplish on your website?
There are two ways to find out what your users expect:
1. Hire a a focus group to test your website and pay them to provide feedback.
2. Provide an easy way for users to let you know their expectations.
Both are recommended, but if you are not a government agency or a multi-million dollar producing company, the second choice might be for you. Oh, and by the way, if you are a government agency or a multi-million dollar producing company, you probably employ both of these practices.
What ways do you provide your users the ability to let you know what they want or need?