Every page is a landing page!
This is something that I look at each and every time I am working to optimize a website.
Other important questions that I always ask myself:
“If I am a user that landed here, can I get to where I (as a marketer) want me to go?”
Building web pages correctly is the basis of SEO. Navigation is important, because if a user likes what he/she sees on your site, what else do you want them to see/purchase? Great content is only useful if it can entice or lead a user to your ultimate purpose, to buy your product or sign-up for your newsletter or whatever the purpose of your site is.
This comes to the second question:
“What do I want visitors to do on my site?”
Sounds simple, but it can get extremely difficult as your site grows and you add other supplemental areas to encourage stickiness of your site.
I will share other important concepts of SEO, but for now, here is important information:
Google AdWords has recently spoken about this very topic:
Landing Page Quality Update
Answering your Landing Page Quality Questions (part 1)
Answering your Landing Page Quality Questions (part 2)
Oh, and if you think that AdWords doesn’t relate to your site, their whole purpose is to increase user experience so you can succeed. If your success is not important, then please, by all means, disregard them.
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