SEOpittfall

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

Email Marketing – Connecting with Your Existing Users to Drive Conversions

pittfall — Sat, 16 Jan 2010 22:31:50 +0000

Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even display advertising, blogging, social media marketing and the like; managing the contacts and the customers/users you already have can be an extremely efficient, [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Email Marketing – Connecting with Your Existing Users to Drive Conversions

Yahoo! Ends Paid Inclusion

pittfall — Sun, 10 Jan 2010 02:33:12 +0000

Back in October, Yahoo! announced that by the end of 2009 Search Submit Pro’s Paid Inclusion would be discontinued causing some alarm by sites using the service and many of us in the search industry wondered how it would impact the search results. Those of us that managed SSP feeds wondered what would happen after [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Yahoo! Ends Paid Inclusion

Happy New Year 2010

pittfall — Fri, 01 Jan 2010 13:20:12 +0000

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Happy New Year 2010

The Pitfalls of SEO – SEO Simplified

pittfall — Sun, 20 Dec 2009 04:38:57 +0000

Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it does boil down [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – SEO Simplified

Link Building Tips – Google Alerts

pittfall — Sun, 22 Nov 2009 06:09:47 +0000

Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Tips – Google Alerts

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me explain: Keywords, [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Happy Halloween 2009

pittfall — Sun, 01 Nov 2009 01:23:30 +0000

Happy Halloween from Steve (scarecrow), Kris (cow), Sophia (piglet) and Sweetpea (chicken)! Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comHappy Halloween 2009

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Happy Halloween 2009

Reflections on Five Years as an SEO Blogger

pittfall — Mon, 26 Oct 2009 22:24:02 +0000

What a strange trip it’s been! Just a few days after Google’s purchase of Blogger in 2003, I began down this trek into blogging to see the difference between a blog and other web publishing tools (such as GeoCities, now closing), specifically for their influence and impact on SERPs for my company’s websites. Not that there [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Reflections on Five Years as an SEO Blogger

The Pitfalls of SEO – Analytics

pittfall — Fri, 23 Oct 2009 01:09:55 +0000

Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Analytics

Link Building 2.0 – Link Development in Web 2.0

pittfall — Fri, 25 Sep 2009 03:35:35 +0000

Link building has changed, specifically around the concept of Web 2.0. Here is the definition from SEW: Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies. Web 2.0 has had a profound [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building 2.0 – Link Development in Web 2.0

Lest We Forget

pittfall — Sat, 12 Sep 2009 02:53:06 +0000

No matter your race, creed, color, religion, national origin, ancestry, sex, age or disability, all were affected in some way to the tragedy that unfolded just 8 years ago. I applaud those who have continued to carry this torch for this long and implore everyone to consider others as they did following this tragic and [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Lest We Forget

Baiting the Waters for Link Success

pittfall — Thu, 03 Sep 2009 02:01:12 +0000

Linkbaiting, like many forms of link development and viral marketing, is a double edged sword. It can dramatically influence you inbound link profile (IBLP) for the benefit or detriment of your organic search performance. Being too effective in non-influential spaces can clutter your link profile and not reach your ultimate goal of conversions. Linkbaiting, like [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Baiting the Waters for Link Success

Where is pittfall?

pittfall — Tue, 01 Sep 2009 01:23:41 +0000

Thanks for all of your support through the last five weeks. I must apologize for not providing more SEO information about changes that have happened recently, including Google Caffeine, Yahoo and Microsoft’s search deal, SES San Jose and others. Along with an increase in work at Rosetta, my family has been blessed to [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Where is pittfall?

How to Win Links and Influence Webmasters

pittfall — Fri, 24 Jul 2009 03:14:52 +0000

Direct requests for inbound links are a valuable way to build quality links to your website, however, the effectiveness of requesting links is directly linked (no pun intended) to the delivery of the request. For those who are looking for an automated means or a template that works can stop reading, because to put it [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How to Win Links and Influence Webmasters

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized the [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Further Study on the Value of Image Optimization

Memorial Day 2009

pittfall — Tue, 26 May 2009 03:06:24 +0000

HERE RESTS IN HONORED GLORY AN AMERICAN SOLDIER KNOWN BUT TO GOD I would like to honor all of those who served and sacrificed for our nation in the quest to provide security to it’s people, ideals and principles in times of war and times of peace. Thank you for putting others before yourself, there is no higher honor. Thank You! Dear [...]

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact link building. Great content [...]

Directory Submissions for Success

pittfall — Tue, 12 May 2009 03:31:54 +0000

Welcome to the third post in my latest series, Holistic Link Building 101. When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions: 1. Are directory submissions still a relevant tactic and worth [...]

Holistic Link Building Defined

pittfall — Thu, 07 May 2009 02:55:35 +0000

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]

Holistic Link Building 101

pittfall — Sat, 02 May 2009 15:52:13 +0000

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Rosetta #1 Independent Digital Agency 2008

pittfall — Mon, 27 Apr 2009 02:44:34 +0000

It is official… Rosetta is the Top Independent Digital Agency in the US for 2008 according to Advertising Age. This last year has been quite an adjustment for me, my family and my career. It has been quite the challenge of moving from in-house to agency, moving to Cleveland plus adjusting to Brulant and Rosetta Marketing [...]

Behold the Power of Social Media

pittfall — Wed, 25 Mar 2009 01:41:39 +0000

Facebook, a social networking platform that I am sure you are aware of has been attracting the attention of quite a number of users for quite some time. As seen in the Google Trends chart here, you can see the impact as compared to others like MySpace, Twitter and LinkedIn. They don’t appear to be [...]

Server Responses – The What and Why for SEO

pittfall — Mon, 23 Mar 2009 02:36:38 +0000

Sometimes not understanding why a website isn’t performing well can be a difficult thing to figure out. However, many times it is important to take a step back and look at what signals can be seen. When looking for technical concerns can appear to be a daunting task, however, we are going to review server [...]