Google and it’s very profitable AdWords is testing new service Click-to-Call to provide the user with the security to speak to an advertiser without passing vital information (like phone numbers) for companies that work on a call equals a lead. Reports from the UK, say that it has even surfaced across the pond.
Other services, like Ingenio that offers something similar, Pay-per-Call, tracks users by providing unique toll-free numbers to charge the advertiser when the call is generated. It is a great system recording time, date, location and passing the callers phone number to the advertiser. With as low as $2.00 cost per call, it is a great new service provided to online marketers with exposure on AOL, Local.com, Marchex and others.
What will Google do to kick up the heat in the online marketing?
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