Google announced yesterday that they intend to extend their personalized search through a couple of ways:
“We have two main ways of personalizing your Google experience. First, you can customize products and services like the Google Personalized Homepage. Personalizing your homepage gives you the at-a-glance information that you care about—such as your latest Gmail messages, news headlines, or to-do list—right at your fingertips, just the way you want it.
Second, we offer automatic personalization through things like personalized search and recommendations. Our goal with these types of technologies is to make your Google search experience better based on what we know about your preferences, without you having to do any extra work.”
Essentially, each of these personalization are available when you log into your Google account.
If you are concerned with that search engines can access about you and your history, you can adjust this when signing up for your personalized account. Danny Sullivan spoke about this at Search Engine Land:
“In the wake of last year’s search history leak from AOL, more and more people are becoming sensitive to what Google in particular and search engines in general record. They may not want search information stored. But now, Google’s doing it automatically if they enroll in any Google service, unless they specifically opt-out.”
Aaron Wall brought up additional concerns at SEOBook.com:
“In the past they typically placed a turn off personalized results whenever your results were personalized, but now they do not disclose when they are personalizing the results, so you don’t know when they changed, which sucks. To see non-personalized results you have to log out of your Google account.
Now instead of marking the results as personalized when they change them the results always say they are personalized.”
What are your thoughts?
Do you think that personalized search is what everyone should have?
Does the concern for personal search history is accessible is a valid one?
Could this have dramatic affects on Search Engine Optimization?
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