Google News – Click Fraud Audits Flawed

How much truth is involved in third-party claims?

Welcome to online politics, where perception is the rule.

I think that the big three (google, yahoo and msn) would, and do, take the advertiser’s side in investigating and weeding out click-fraud. I manage accounts in google and yahoo, and they take the initiative and do not charge for every click… they are doing the right thing, at least in my eyes.