Everyone reading this is at least aware of the value of Google’s empire of advertising online, but do you see the areas that they are building? Today, I reviewed one of the messages at the top of my AdWords account announcing Google Television Ads in beta:
New! Place Ads on Television
You’ve been invited to participate in Google’s TV Ads beta. Reach new customers with TV ads — the perfect complement to your online campaigns. Easily select networks, choose your bids and budget and track your performance all in one online interface. Learn more | Dismiss this message
After reviewing the information it sounds extremely exciting for a moderate advertiser with Google to have the opportunity to explore a new medium for our company, advertising on national television.
As I looked through the information provided and watched a short video on how easy it is to set up, build your ad and monitor the effectiveness, I wondered “Where is Google not planning on making available to their customers to advertise?” Very few places remain that you cannot use Google to gain exposure to an audience. If you want to find out more, go to the Google AdWords Learning Center.
Google Television Ads beta
Create your campaign
Find out what channels your customers are more likely to watch. Enter your maximum bid and budget. Upload your ad.Your ad runs on TV
Reach millions of potential customers, across more than a hundred channels. Nationwide.Find out how it did
How many impressions did you get? Pay only for those. Did people watch your ad to the end? Get timely and useful information, so you can tweak your campaign and get the biggest bang for your buck.
Here is the Google AdWords Help for TV Ads
Demo of Google TV Ads
Sign up for the beta test
please note: you may need to be a current advertiser with a Google AdWords account to see this video
Google AdWords already covers these areas:
Online Advertising
- Keyword Targeted
- Google Network
- Content Network - Image Ads – More Information
- Video Ads – More Information
- Local Business Ads – More Information
- Mobile Ads – More Information
- Pay-Per-Action – More Information
Offline Advertising
Google Print Ads – More Information
Google Radio Ads – More Information – Demo of Google Audio Ads
Google Television Ads beta
What’s Left?
There are very few advertising mediums left for Google to be involved in. A couple come to mind though:
- Billboards
- Buses
- Taxis
- Sport Teams
- Athletes
Google has taken a chunk of the marketing pie online and it seems that they are going right for the throats of offline advertising too, but where and when will it stop?
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{ 9 comments… read them below or add one }
I know Steve … where does it end? And its not going to end with media either … Gphones, computers in Walmart, etc.
Thanks Jeff,
I think that Google is just taking advantage of a weak market (offline advertising) in this circumstance. The whole Google PC is another thing though, the gPC actually stands for green personal computer (according to Matt Cutts), the fact that they are utilizing a free (Linux) operating system and base the majority of their office suite off of free Google software is both a cost cutting measure and a great way to build the buzz for their product. Great marketing (more about timing)!
I think we’re all waiting for Google to become the next cursed, monopoly-reminiscent Microsoft, if they haven’t already. Growth is the American way, but it’s also a shame that the American way seems to be, build up the hot new thing, then tear it down for (God forbid) being popular.
I definately agree with “Jeff Quipp”,
Phone related adds will probably be added in a soon to come future but i don’t see a company like Google stopping there…
Sure, you can fire your advertising/marketing dept. and have Cheap-TV-Spots.com produce a quality ad instead, and send it through the system. When does the Goog start tripping up on anti trust, though. Same place that MicroSoft tip toed around? Just asking.
Tami,
I know, as soon as they get on top we have a tendency to try to knock them off their perch. I still like the idea that it gives the little guy just as much opportunity as the “big” players.
Loke,
Thanks for the comment. I really think that Google is going to look to optimize the process and exploit the opportunity that is available. Will they stop? When they have troubles getting started, and there are so many things that need the help!
Page,
Thank you for your comment, it is great when I (and everyone else) can get the perspective of the industry being affected directly. You appear to be a bit defensive about this topic though. I am sure that anti-trust is a concern for Google, as it became a BIG concern for Microsoft, but what I related it to was that it gave an opportunity to those that have been priced out of the market for a long, long time. This can actually bring others to the market that otherwise could not have foreseen the benefits of a professional firm or team can bring. Explaining my point: a small company, who, until Google TV ads, were unable to commit to a long term television campaign because of the capital risk, tries advertising on television (or even radio, for that matter) and find it to appeal to their demographic. Now trying to gain the most exposure, and the most return, turn to professional agency to get the most out of the new media outlet. Win Win, as far as I am concerned. The only other thing that it does bring to the table is accountability to the firm or company to return better results. Accountability is what business is about… just give me relevant results!
Google is a two edged sword… Depends on how it’s cutting on that day… I thinks it’s great that they can change the rules… And get away with it! What kind of business gets away with such behavior?