Comments on: Google’s Attempt at Ruling Media (ALL MEDIA)

By: boris

boris — Wed, 21 Nov 2007 23:18:55 +0000

Google is a two edged sword… Depends on how it’s cutting on that day… I thinks it’s great that they can change the rules… And get away with it! What kind of business gets away with such behavior?

By: pittfall

pittfall — Tue, 20 Nov 2007 02:17:25 +0000

Page,
Thank you for your comment, it is great when I (and everyone else) can get the perspective of the industry being affected directly. You appear to be a bit defensive about this topic though. I am sure that anti-trust is a concern for Google, as it became a BIG concern for Microsoft, but what I related it to was that it gave an opportunity to those that have been priced out of the market for a long, long time. This can actually bring others to the market that otherwise could not have foreseen the benefits of a professional firm or team can bring. Explaining my point: a small company, who, until Google TV ads, were unable to commit to a long term television campaign because of the capital risk, tries advertising on television (or even radio, for that matter) and find it to appeal to their demographic. Now trying to gain the most exposure, and the most return, turn to professional agency to get the most out of the new media outlet. Win Win, as far as I am concerned. The only other thing that it does bring to the table is accountability to the firm or company to return better results. Accountability is what business is about… just give me relevant results!

By: pittfall

pittfall — Tue, 20 Nov 2007 02:08:03 +0000

Loke,
Thanks for the comment. I really think that Google is going to look to optimize the process and exploit the opportunity that is available. Will they stop? When they have troubles getting started, and there are so many things that need the help!

By: pittfall

pittfall — Tue, 20 Nov 2007 02:05:54 +0000

Tami,
I know, as soon as they get on top we have a tendency to try to knock them off their perch. I still like the idea that it gives the little guy just as much opportunity as the “big” players.

By: Page

Page — Mon, 19 Nov 2007 16:40:10 +0000

Sure, you can fire your advertising/marketing dept. and have Cheap-TV-Spots.com produce a quality ad instead, and send it through the system. When does the Goog start tripping up on anti trust, though. Same place that MicroSoft tip toed around? Just asking.

By: Loke Hansen

Loke Hansen — Mon, 19 Nov 2007 08:32:53 +0000

I definately agree with “Jeff Quipp”,
Phone related adds will probably be added in a soon to come future but i don’t see a company like Google stopping there…

By: Tami

Tami — Fri, 16 Nov 2007 17:00:26 +0000

I think we’re all waiting for Google to become the next cursed, monopoly-reminiscent Microsoft, if they haven’t already. Growth is the American way, but it’s also a shame that the American way seems to be, build up the hot new thing, then tear it down for (God forbid) being popular.

By: pittfall

pittfall — Fri, 16 Nov 2007 03:23:16 +0000

Thanks Jeff, I think that Google is just taking advantage of a weak market (offline advertising) in this circumstance. The whole Google PC is another thing though, the gPC actually stands for green personal computer (according to Matt Cutts), the fact that they are utilizing a free (Linux) operating system and base the majority of their office suite off of free Google software is both a cost cutting measure and a great way to build the buzz for their product. Great marketing (more about timing)!

By: Jeff Quipp

Jeff Quipp — Fri, 16 Nov 2007 02:36:05 +0000

I know Steve … where does it end? And its not going to end with media either … Gphones, computers in Walmart, etc.