Search across all content with new universal search effort
In striving to give you the best results to your search queries, we’ve found that the best information can take many different forms. For this reason, we have taken the beginning steps towards a new universal search effort that provides a more holistic search experience on Google. Until recently, you could find the best results for your searches within the separate and distinct Google properties (e.g., web, images, maps, videos, books) by clicking a link above the search box. Using a universal search approach, Google technology searches across all of the content sources, integrates, and then ranks the results for the best answers. So depending on your search query, you may see results from news, images, videos, local, or books integrated with the web search results. We also introduced new contextual navigational links so that you can click to see more results from a suggested type of content. And we’ve added a new Google navigation bar to the top of the page to provide easier navigation to Google’s products.
Google Friends Newsletter – May 2007
What about for webmasters/online marketers:
Want to make sure you’re taking full advantage of universal search? Here are some tips:
Google News results
If your site includes news content, you can, submit your site for inclusion in Google News. Once your site is included, you can let us know about your latest articles by submitting a News Sitemap. (Note News Sitemaps are currently available for English sites only.)
News Archive results
If you have historical news content (available for free or by subscription), you can submit it for inclusion in News Archive Search.
If your site includes images, you can opt-in to enhanced Image search in webmaster tools, which will enable us to gather additional metadata about your images using our Image Labeler. This helps us return your images for the most relevant queries. Also ensure that you are fully taking advantage of the images on your site.
If your site is for a business in a particular geographic location, you can provide information to us using our Local Business Center. By providing this information, you can help us provide the best, locally relevant results to searchers both in web search and on Google Maps.
If you have video content, you can host it on Google Video, YouTube, or a number of other video hosting providers. If the video is a relevant result for the query, searchers can play the video directly from the search results page (for Google Video and YouTube) or can view a thumbnail of the video then click over to the player for other hosting providers. You can easily upload videos to Google Video or to YouTube.
Our goal with universal search is to provide most relevant and useful results, so for those of you who want to connect to visitors via search, our best advice remains the same: create valuable, unique content that is exactly what searchers are looking for.
For more particular information about where this was developed, go to SEObytheSea:
The Universal Search presented today during Google’s webcast differs from the one described in the patent application in a few ways, but one of the main concepts is shared – that data from different genres, different databases, could be shown to searchers on the same page.
Speculation is that this is a way for Google to effectively nullify marketing for organic results, however, I have a different perspective on the potential of this new change that will affect over one-half of every user on the Internet.
What is the purpose of your website? To provide information to facilitate something. If you are selling something, it is to provide the information that your customers are looking for to make the purchase decision and give them the opportunity to do this online. For me, I am offering information to facilitate thought and to help others to provide a better experience on the Internet.
So, what is Google up to?
They are trying to provide all of the information that someone might we wanting, regardless of type. They are doing what all of us are trying to do, provide the information that users want so they return. Repeat business is extremely important. This is why Google is so successful and how they intend on keeping it that way! Users are the commodity that Google needs to keep growing. Putting the user first is what we all should be doing.
Will this make SEO any more difficult than before? No! Why? Because searchers typically don’t look beyond the first couple of results unless they don’t find what they are looking for. So, the game remains the same, get to the top, being #11 still won’t bring you any substantial amount of traffic, no change. Universal search will get users used to looking through all of the results to find out what is available. This is even better because you can now show up many times on the first page. If you have a balanced attack in your marketing efforts, you will not only gravitate to the top, but you can see even more searches because you may have multiple listings on the first page of SERPs.
My advice, keep doing what is right, build your site with users in mind and take a more holistic approach to SEO.