Keywords – what are they?
I am sure that you already know this, but for those of us who may need a lesson, Keywords are the words that are most frequently used by the people you are trying to visit your website in search engine queries. NOTE: Keywords aren’t only listed in your Meta Tags.
So, a couple of questions need to be answered:
Are you in an emerging market?
Is your market growing?
Is your market shrinking?
Do you provide a niche or specialized product or service?
OK, so what is so important about the answers to the above questions? If you know the answers to these questions, you know something about your market, but do you know what the people you are targeting are using to find you?
The only way to know the keywords that are being used and how they are changing, you need to look to keyword suggestion tools. Here are a couple that I would suggest:
Yahoo/Overture Tool
WordTracker Suggestion Tool
Another great tool that will give you more information for you to help improve your keywords:
Google Trends
What other tools do you use and would recommend?
Related Posts >>
- Developing a Strategy for SEO part 2
- Seven SEO Myths
- SEO: The Online Triathlon
- Relevancy – The Ultimate Google Killer
- Keywords – What’s Brand Got To Do With It?
{ 2 comments… read them below or add one }
Understanding Niche and Driving through it is the Effective way of Marketing strategy everyone must Tryout.
As you said, Wordtracker Tool is an important software which helps to Learn the Search Volume of the Keywords in our Niche.
Nice article.
I prefer google keyword tool for discovering keywords. Because word tracker shows results from all search engines of the world.