Comments on: Keywords – What’s Brand Got To Do With It? http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it tips, tools & techniques to build a better website for visitors and the search engines they use. Sun, 12 Feb 2012 14:12:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ymm0t http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-41069 ymm0t Sat, 07 Mar 2009 11:08:10 +0000 http://www.seopittfall.com/?p=717#comment-41069 Haha Thanks for that! I get visitors the most from Google, and I think most of us do get visitors from google too ;) Nice post! Haha
Thanks for that! I get visitors the most from Google, and I think most of us do get visitors from google too ;)

Nice post!

]]> By: Ben http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-41035 Ben Fri, 06 Mar 2009 20:20:16 +0000 http://www.seopittfall.com/?p=717#comment-41035 Hey, very nice post. I have been using services such as Google's Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to determine what keywords to use for any given site. Hey, very nice post. I have been using services such as Google’s Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to determine what keywords to use for any given site.

]]> By: Judith http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-40500 Judith Sat, 21 Feb 2009 14:44:03 +0000 http://www.seopittfall.com/?p=717#comment-40500 Great post, Stephen! I put clients through the following exercise to get them thinking... First I tell them to come up with a list of keyword phrases they want to be found by. After that list is created, I ask them to then create a list of keyword phrases that they believe their target market actually uses to find the product/service they offer (after doing some due diligence with some of the free keyword tools I make them aware of) . To their surprise they quickly begin to realize that these are two distinctly different lists of terms! This exercise then puts them in a right frame of mind to know how to better craft their content to cater to what their site visitors are actually looking for -- not what they originally "thought" they wanted to be found by. Keep up the great work! ;-) Judith Great post, Stephen!

I put clients through the following exercise to get them thinking…

First I tell them to come up with a list of keyword phrases they want to be found by. After that list is created, I ask them to then create a list of keyword phrases that they believe their target market actually uses to find the product/service they offer (after doing some due diligence with some of the free keyword tools I make them aware of) .

To their surprise they quickly begin to realize that these are two distinctly different lists of terms! This exercise then puts them in a right frame of mind to know how to better craft their content to cater to what their site visitors are actually looking for — not what they originally “thought” they wanted to be found by.

Keep up the great work! ;-)
Judith

]]> By: Ben | Myspace Layouts http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-40420 Ben | Myspace Layouts Thu, 19 Feb 2009 09:20:56 +0000 http://www.seopittfall.com/?p=717#comment-40420 Yes, when I look at my logs and some people have come through Google with keywords that I have never thought of, you really have to think like the Googler and put the keywords. Google traffic is the best traffic than advertising. Yes, when I look at my logs and some people have come through Google with keywords that I have never thought of, you really have to think like the Googler and put the keywords. Google traffic is the best traffic than advertising.

]]> By: short sale http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-40401 short sale Thu, 19 Feb 2009 02:30:25 +0000 http://www.seopittfall.com/?p=717#comment-40401 Great post. Sometimes it's crazy how people find our blogs. We research what people are searching for then keep that in mind when we develop our content. Still, people find us from very specific search phrases that we weren't even targeting. Then, when we target those search terms, our traffic always increases. I think a good strategy is target the best you can then optimize for the highest key phrases people find you on. Great post. Sometimes it’s crazy how people find our blogs. We research what people are searching for then keep that in mind when we develop our content. Still, people find us from very specific search phrases that we weren’t even targeting. Then, when we target those search terms, our traffic always increases. I think a good strategy is target the best you can then optimize for the highest key phrases people find you on.

]]> By: pittfall http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-40203 pittfall Sun, 15 Feb 2009 17:44:55 +0000 http://www.seopittfall.com/?p=717#comment-40203 @Valerie Thanks for the comment. There are a number of tools available to "find out what the users are looking for," some you have to pay for and some are free. Look for suggestion tools like <a href="https://adwords.google.com/select/KeywordToolExternal" rel="nofollow">Google AdWords Keyword Tool</a> (free) and <a href="http://www.keyworddiscovery.com/" rel="nofollow">Keyword Discovery</a> (pay) and you can find other keyword ideas by looking at your keyword referrals in your analytics package, trending data from Google Trends and such. I also like using <a href="http://thesaurus.reference.com" rel="nofollow">Thesaurus.com</a> to look for synonyms of words. @SEO Guy Thanks for the comment. Understanding user intent is an interesting challenge. I know that through the '80's and '90's a lot of marketers used interesting words to describe their products, but within the age of the Internet, it is less about describing a product in a unique way and more about speaking directly to the potential customer. This means we have to know what the user is looking for, target it and all before they start their search. This will always leave opportunities for online marketers, having to keep up with the Jones' as it were in relation to keyword selection. This highlights the importance of reviewing and adjusting as needed due to market changes in syntax. @Valerie

Thanks for the comment. There are a number of tools available to “find out what the users are looking for,” some you have to pay for and some are free. Look for suggestion tools like Google AdWords Keyword Tool (free) and Keyword Discovery (pay) and you can find other keyword ideas by looking at your keyword referrals in your analytics package, trending data from Google Trends and such. I also like using Thesaurus.com to look for synonyms of words.

@SEO Guy

Thanks for the comment. Understanding user intent is an interesting challenge. I know that through the ’80′s and ’90′s a lot of marketers used interesting words to describe their products, but within the age of the Internet, it is less about describing a product in a unique way and more about speaking directly to the potential customer. This means we have to know what the user is looking for, target it and all before they start their search. This will always leave opportunities for online marketers, having to keep up with the Jones’ as it were in relation to keyword selection. This highlights the importance of reviewing and adjusting as needed due to market changes in syntax.

]]> By: SEO Guy Leeds http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-40144 SEO Guy Leeds Sat, 14 Feb 2009 16:58:36 +0000 http://www.seopittfall.com/?p=717#comment-40144 We also find that customers have a tendancy to invent their own jargon to describe their goods and services rather than using the specific terminology that describes what they do - this cheats them even out of getting much from longtail traffic. We also find that customers have a tendancy to invent their own jargon to describe their goods and services rather than using the specific terminology that describes what they do – this cheats them even out of getting much from longtail traffic.

]]> By: Gizem Güven http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-40080 Gizem Güven Fri, 13 Feb 2009 12:51:06 +0000 http://www.seopittfall.com/?p=717#comment-40080 What are the best tools to ‘find out what the users are looking for’? Thanks! Valerie What are the best tools to ‘find out what the users are looking for’?
Thanks!
Valerie

]]> By: Sid Savage Auto Dealer Supply http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-40031 Sid Savage Auto Dealer Supply Thu, 12 Feb 2009 21:42:38 +0000 http://www.seopittfall.com/?p=717#comment-40031 Interesting information, I've never really realized the importance of selecting the proper keywords. Definitely helps to read this article before coming up with a name for you website. I've also noticed that alliterative websites and business names help customers remember them better. Interesting information, I’ve never really realized the importance of selecting the proper keywords. Definitely helps to read this article before coming up with a name for you website. I’ve also noticed that alliterative websites and business names help customers remember them better.

]]> By: Valerie Shipbaugh http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-39951 Valerie Shipbaugh Wed, 11 Feb 2009 14:32:03 +0000 http://www.seopittfall.com/?p=717#comment-39951 What are the best tools to 'find out what the users are looking for'? Thanks! Valerie What are the best tools to ‘find out what the users are looking for’?
Thanks!
Valerie

]]> By: Khuram http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-39856 Khuram Tue, 10 Feb 2009 03:42:02 +0000 http://www.seopittfall.com/?p=717#comment-39856 Keywords are very important and should be taken special care while drafting contents copy of a website. This article can be further useful. <a href="http://wisdomtalks.com/seven-effective-website-copy-writing-tips/" rel="nofollow">Seven Effective Website Copy Writing Tips</a> Keywords are very important and should be taken special care while drafting contents copy of a website.
This article can be further useful.
Seven Effective Website Copy Writing Tips

]]> By: Grand Rapids Web Design http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-39854 Grand Rapids Web Design Tue, 10 Feb 2009 02:55:40 +0000 http://www.seopittfall.com/?p=717#comment-39854 This post is right on. I often have clients who don't understand what expand beyond the "keyword" into an area like synonyms of the "keyword" can do for them. They are amazed at the ROI of focusing on these different terms. Great post! This post is right on. I often have clients who don’t understand what expand beyond the “keyword” into an area like synonyms of the “keyword” can do for them. They are amazed at the ROI of focusing on these different terms. Great post!

]]> By: pittfall http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-39822 pittfall Mon, 09 Feb 2009 16:07:04 +0000 http://www.seopittfall.com/?p=717#comment-39822 @web Thanks for the comment. I think of the "cobbler's shoes" when it comes to website optimization, it is easy to miss something with regards to optimizing your own site. For this reason, I see and understand the value of having an outside opinion when it come to the optimization of your website. Client initiated keyword selection should be handled with care, especially if it may not be the most relevant (i.e. vanity keywords like "hotel" for a hotel's website). @web

Thanks for the comment. I think of the “cobbler’s shoes” when it comes to website optimization, it is easy to miss something with regards to optimizing your own site. For this reason, I see and understand the value of having an outside opinion when it come to the optimization of your website. Client initiated keyword selection should be handled with care, especially if it may not be the most relevant (i.e. vanity keywords like “hotel” for a hotel’s website).

]]> By: web http://www.seopittfall.com/keywords-whats-brand-got-to-do-with-it/comment-page-1#comment-39784 web Mon, 09 Feb 2009 07:20:47 +0000 http://www.seopittfall.com/?p=717#comment-39784 It is easier when the site optimized is yours. What if a clients wants a specific keyword optimized? It is easier when the site optimized is yours. What if a clients wants a specific keyword optimized?

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