Happy Labor Day Everyone!
Wow, what a wild weekend this has been!
I got a chance to catch up with some reading over the past few days, visited with my wife’s parents, my blog went down (the first time I didn’t have my laptop to get everything rolling)… OK, I am ready for the weekend to end (not really).
If you are like me, in-house marketing director, including online (SEO, SEM, SMO, mobile and others) and offline (print and others) to drive conversions across the Internet and over the phone, then you probably have some of the same aggravation of tracking metrics in these very different medias. I would like to encourage you to read “Offline Maneuvers: Improving ROI by Tracking Offline Conversions” by Natalia Vinokhodova in the Fall issue of Search Marketing Standard.
If you don’t currently have a subscription to this publication, I highly recommend it! I am not going to say that I subscribe to all that has been covered in the magazine, but the approach you might find enlightening. With almost every article that I have read over the past year, you will find a common sense approach that new and seasoned online marketers can relate to.
Oh, based upon recent comments, I have updated my Commenting Policy, please feel free to review these changes and let me know if you either don’t understand specifics or would like me to elaborate upon. I can get on tangents and miss the initial point!
So, Happy Labor Day and tomorrow I will be getting back to work!
Related Posts >>
- Earth Day 2007
- Marketing Job Listings
- Announcing the Birth of Sophia Noelle Pitts
- DMOZ – Still Sucks and Now with Extortion!
- Ask.com Sells Out to KFed
