Comments on: Link Building 2.0 – Link Development in Web 2.0

By: Website Guy

Website Guy — Fri, 05 Mar 2010 19:22:03 +0000

It’s usually not a case of “build it and they will come” with regards to website content. Quality content can only get you so far… it’s the same as in the offline world. You may have a killer product/service at a brick and mortar business, but if you don’t actively market the business, you’ll be faced with either 1) anemic growth and the real possibility you’ll never fully penetrate your market, or, 2) no growth at all. That’s where Stephen is dead on with holistic linking… go where your customers are!

By: Joshua Mandriv

Joshua Mandriv — Wed, 10 Feb 2010 11:16:05 +0000

I think that directories should be a base on the way of getting backlinks at the beginning. That’s the idea of directories, but actually more than often we can find unuseful, not userfriendly farm links.

Good point, stay present in right places with audience, make good unique content and natural back links will come.

By: Electric Radiators

Electric Radiators — Thu, 04 Feb 2010 19:46:50 +0000

I don’t think that is necessarily the case. How do you get links to an ecommerce site?

By: journey

journey — Wed, 03 Feb 2010 04:04:34 +0000

I love how your talking about content for link building. It seems like directories don’t always cut it anymore and you really need to have good quality content.

By: Jual Rumah Murah

Jual Rumah Murah — Mon, 30 Nov 2009 08:16:37 +0000

i agree, Link development should be more about being present in the places that the audience is. i also agree with minnieapolis. thanks for share the information!

By: Medienblume

Medienblume — Fri, 13 Nov 2009 20:37:49 +0000

@kaskus: thats actually a rather classic approach to link building. More like 1.0. But you’re right. And it’s always better than link buying because the price of a bought link is not a quality characteristic. Not for the link itself and not for SEO.

By: kaskus

kaskus — Thu, 12 Nov 2009 23:54:23 +0000

For the majority of users, who do not have the skills to create new and innovative content which would be required to achieve links from other pages, a more active way in link building would be needed, which is to seek pages related to your website or internal pages and ask to link to related pages on your website.

By: tommy

tommy — Fri, 06 Nov 2009 19:00:54 +0000

nice fresh idea here and i agree content still the king.
we cannot depend on social bookmarking self, if you submit regular content very little readers you got. if you submit very unique content tons of readers you got, as simple as that

By: pittfall

pittfall — Fri, 06 Nov 2009 17:44:27 +0000

Jimbo,
Link buying really is a question of risk. I don’t think that Google is all knowing and can figure out every link that was placed because of some exchange, monetary or otherwise. However, there is still of risk of it having a negative impact on your rankings, so it is a question of how risk adverse you are with your site. Thanks for the question.

By: Jimbo

Jimbo — Thu, 05 Nov 2009 06:43:24 +0000

Interesting article… really. I just got finished reading some other guy’s post on SEO pitfalls, and he said that Google can tell if you’re buying links. I told him that he was giving google too much credit, but after reading your article, I wonder. What’s your take on buying links?

By: Surbiton Web Design

Surbiton Web Design — Wed, 04 Nov 2009 11:46:31 +0000

I think these days, link development (especially one-way) is very difficult unless you have the quality content to back it up. Previously, it was possbile to attain high rankings through hundreds of forums, directories and link exchanges alone but search engines have now wised up to these methods. Link baiting now seems like one of the fastest and most effective methods of building links.

By: Tucson Web Design

Tucson Web Design — Thu, 22 Oct 2009 13:20:55 +0000

“Link development should be more about being present in the places that your audience is.”

I like this sentence. It really sums up the importance that it’s all about your audience, not about you. If you are providing excellent quality content that draws your visitors in, you are going to outperform every time. Great post.

By: lowem

lowem — Sat, 17 Oct 2009 08:47:50 +0000

If there is a Link Building 2.0 I might have missed that particular class. To me, the old-school strategies of quality content, quality backlinks, and a bit of promotion (not to overdo things) has worked best. Social media / Web 2.0 etc. are not often than not walled gardens (eg Facebook) so you could say it’s more for human traffic than for SEO/link building purposes.

By: Waleed Mohammed

Waleed Mohammed — Thu, 15 Oct 2009 16:38:29 +0000

I agree with porter i will also stick with quality content. End of the day content is KING!! Nice article and Thank You, for sharing with us.

Waleed Mohammed

By: Porter

Porter — Wed, 14 Oct 2009 23:46:47 +0000

I definitely stick to the old school method of quality content. When I do go out to build links, I generally keep it very focused to where I think my market is. Knowing where to work on your SEO is as important as spending time doing it, if not more important. Nice article, thanks for sharing.

By: Sale Electronics

Sale Electronics — Wed, 14 Oct 2009 21:04:52 +0000

Really interesting post – topical at the moment. It is interesting to see tactics are changing in regard to web 2.0 and this social “era” in which live. I think there has to be some balance in link building for the search engines and link building purely for traffic. Again, the caffeine update will make things interesting for the future.

By: corporate services ljubljana

corporate services ljubljana — Wed, 14 Oct 2009 07:04:41 +0000

I think that putting the right content on the right sites with the right intentions is the most ethical way you can go but I’m not sure it’s the most effective with Google. I think that the most successful SEO’s try to find balance between ethical behavior and filling links from wherever the can get them.

By: Frank Lynch

Frank Lynch — Wed, 14 Oct 2009 06:01:59 +0000

i too agree that link building to promote websites is an headache for Google to deal with, but its not manually driven, everything is taken care off by algorithms that are implemented in Object oriented systems, well it could be possible to detect the legitimate sites for Google, but i m sure they will come up again with some new innovations

By: Shaun

Shaun — Tue, 13 Oct 2009 16:16:36 +0000

I’ve read many articles, blogs, books and ebooks on SEO topics and people say different things on link building. Basically I see the internet as a wall the more you throw your website at it the more stuff sticks on to the wall, the more stuff on the wall the more you’ll get noticed. I dont think google has the time to figure out quality of links Versus Quantity of links for every website. Although I dont think having 100 backlinks on one website is healthy and this might be highlighted with Google.

By: Ron

Ron — Mon, 12 Oct 2009 03:44:06 +0000

I would have to agree with this especially with the web 2.0 being very easy to get links. As has been stated above quality content plays a very big part to link building for your sites and is possibly along with good SEO optimized pages the best way to get your site noticed.

I try to stay clear of the social networks as over the years i find that these fads come and go and when they go so do all your hard efforts at building links with them.

By: Tim from SEO

Tim from SEO — Mon, 12 Oct 2009 03:30:20 +0000

Link building is important. But, its not the only thing to be concerned with. There’s also the keywords and keyphrases. I just read something about the longtail of search recently. That’s what I learnt

By: SEO Rhode Island

SEO Rhode Island — Fri, 09 Oct 2009 20:26:24 +0000

Linkbuilding is easier with 2.0 sites, but it’s mostly no follow. So I look to boost traffic. Quality content is always better, but you have to network with a lot of blogs and friends to get them to notice it! What will Web 3.0 bring?

By: Minneapolis Web Design Guy

Minneapolis Web Design Guy — Fri, 09 Oct 2009 15:47:09 +0000

Traffic is the idea, true. But when you say that is more important than the link value, I am not so sure.

I guess what I’m trying to say is, if you have a link that nets you say 20 visitors one day and then trickles off after that blog post gets archived, or whatnot. Compare it to a link that might be a bit more valuable but drive less short term traffic. You might only get a couple visitors from that link, but if in turn, that link helps boost your ranking for a relevant term, it has helped net a greater amount of traffic than the other link that only gave you a little over 20 visitors.

By: Pokerstars

Pokerstars — Fri, 09 Oct 2009 13:05:58 +0000

“deliver the best content and experience that users want and the links will come”

Maybe. Webmasters are getting increasingly stingy about OB links, even though OB links to quality content/sites are considered good SEO. Also, the more competitive the market, the more difficult it is to find quality, relevant content to receive links from.

This really emphasizes the need to learn ‘how’ to create linkbait, and the tougher your market, the better you have to get at it.

By: Cincinnati Web Design

Cincinnati Web Design — Wed, 07 Oct 2009 16:48:59 +0000

I think link building can be very hard for smaller companies with products that don’t garner alot of attention. You are right that link building is very important especially with the upcoming Caffeine update. Kepp up the good blog work!:)