Eric Ward, a well-known and respected SEO has built his career on the power of links on the Internet, has joined Search Engine Land in a new area called Link Week.
Eric wrote his first piece as an introduction to the new project:
“Over the past few years the mild mannered link has achieved rock-star status, as all major engines included some form of link analysis in their algorithms. The resulting frenzy to acquire links at any and all costs has been sort of fun to watch as well as vindication for me, the lonely link builder who has been at it since before search engines existed to count them.”
and finished with:
“Which brings me back to inbound link potential. Reaching your unique link potential isn’t about numbers or about money. In 2007, will you spend your time chasing the same links as everyone else? Or will you remember what makes your site truly unique and develop a linking strategy to capitalize on that?”
I have added a link to the new area of Search Engine Land and enthusiastically recommend it as a “required reading” during your SEO education.
Related Posts >>
Bookmark this post >>
{ 0 comments… add one now }