In an attempt to provide additional traffic from their AdCenter platform, MSN AdCenter will offer start showing your ads (if you are an adCenter advertiser) on “content-based pages on website owned by publishing partners such as MSN” beginning August 29, 2007.
Here is more information from the announcement:
Announcing the U.S. release of Microsoft Content Ads Beta
We are delighted to make Content Ads Beta available to all U.S. customers! On Wednesday, August 29, we will upgrade adCenter to include Microsoft Content Ads.Microsoft Content Ads allows you to place content-targeted ads on the Microsoft network—connecting you to the right people at the right time for the right price. We’re excited about this release and the choices we are providing advertisers.
We realize that some of you may not yet be ready for content distribution. If you would like to upgrade without expansion (maintaining search-only distribution) please fill out this online form by August 26, or contact your adCenter representative.
OK, if you have been an advertiser using MSN adCenter, then getting additional traffic is a welcomed change to what is being produced currently from Live Search, but is the way to do this by forcing advertisers into the content arena. What about an opt-in rather than requiring advertisers to opt-out? This doesn’t make me feel better about what MSN is offering.
If you are looking for more information about this opportunity, you will find more information here:
Content advertising overview
AdCenter FAQ for Content Ads
AdCenter Webinar
What are your thoughts? Do you think that this will be profitable?
Is the best way to get more advertisers to test the new product by requiring them to request to be removed?
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- MSN is “STICKIN’ IT TO THE little guy”
- MSN Live Search Building Webmaster Portal
- More Information from Microsoft on Webmaster Portal Beta
