seo glossary

SEO glossaryThis glossary of search engine optimization (SEO) and other search engine marketing (SEM) terms. Also included with the definitions are the impacts to performance and visitors to your site (and those pesky acronyms too).

This list will be continually updated, so come back often to see updates

Please contact me if there are terms that are not included in this list that you would like to see the impact to your web site’s organic performance.

Cheers!
pittfall

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A

Absolute Link – (see also Link and Relative Link) Type of link provided in the HTML source code that would identify the full location of a particular file. Example: http://www.seopittfall.com/seo-glossary vs. /seo-glossary

Affiliate – An entity that is providing visitors or producing conversions for another website. Example: I am an affiliate of DIYthemes.com, if someone clicks through my affiliate link and purchases their theme for WordPress, I will be paid a pre-determined amount.

AJAX – This is a type of programing that allows information to be passed to and from a server without having to reload the entirety of a given page. Example: Google currently uses AJAX programing to change search results as you type without hitting enter or clicking on a search button, this is also known as Google Instant.

Algorithm – Simply stated, it is a stepped calculation or function. Search engines utilize algorithms to determine search results by converting qualitative data (keywords) into quantitative data (numbers) and compares this against the pages it has in it’s index to determine which results to show in results.

Analytics – This is a monitoring tool to measure the activity on a website. This is typically done via tracking pixel, cookie or URL parameters. Proper set up of analytics give website owners the ability to measure traffic and conversions as well as insight into the source of a visit.

ASCII (American Standard Code for Information Interchange) – This is the code that should be utilized to show special characters within HTML code.

ASP – Programming language.

Authority – A measurement of value and ranking factor that is typically expressed
by the number and quality of websites and webpages linking to a webpage.

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B

Backlink – Please see link.

Beta –

Blackhat SEO –

Blog –

Blogroll -

Bookmark – (see also Social Bookmark

Bot – Please see spider.

Branding -

Breadcrumb -

Broken Link -

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C

Cache – (also see Index (noun))

-Canonical URL

Canonicalization –

Citation -Please see link

Click Through Rate -

Cloaking -

CMS – (Content Management System)

Co-Citation -

Content –

Content Optimization –

Conversion –

Conversion Funnel -

Conversion Rate –

Cookies –

Copywriting – (see Content Optimization)

Cost Per Acquisition – (CPA)

Cost Per Click -(CPC)

Cost Per Lead -(CPL)

Cost Per 1K Impressions -(CPM)

Crawl – please see Index (noun)

Crawlable –

Crawler – Please see spider.

Crawl Frequency -

CSS – (Cascading Style Sheet)

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D

-Dayparting

-Dead Link – please see Broken Link

Deep Link –

Deep Link Ratio –

Demand -

Destination Page – please see Landing Page

Directory – (see Online Directories)

DNS –

Domain –

Domaining –

-Doorway Pages

Duplicate Content –

Dynamic Content -

Dynamic Insertion –

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E

Editorial Link –

Entry Page –

External Link –

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F

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G

Grayhat SEO –

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H

Header –

Headings –

Hosting

HTML –

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I

IFrame –

Inbound Link – Please see link.

Inbound Link Profile –

Index (noun) –

Index (verb) –

Infographic – An information graphic or infographic is a source of data visualization and has become a popular new way of sharing information or research. It is a simplified way to present a complex idea or information through a visual representation. Simply speaking, it is a visual analogy.

Inlink – Please see link.

-Internet

-Internet Browser

IP Address -

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J

JavaScript –

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K

Keyword –

Keyword Density –

Keyword Research –

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L

Landing Page -

Link –

Link Bait –

Link Building – (see Link Development)

Link Development –

Link Exchange –

Local Search –

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M

META – (see also META Description, META Keywords)

META Description –

META Keywords –

Metric

Microsite

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N

Natural Search – please see Organic Search

Navigation -

No Follow

No Index

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O

Online Directory –

Optimize -

ORM – (Online Reputation Management)

Organic Search

Organic Search Results

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P

Paid Search Results

PageRank -

Page Rank -

Page Title –

-Personalization

PPC – (Pay Per Click)

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Q

Quality Score -

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R

Rank -

Redirect -

Registrar –

Relative Link – (see also Link and Absolute Link)

-Relevance

Robots.txt –

ROAS – (Return on Ad Spend)

ROI – (Return on Investment)

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S

Search Engine –

Search Results – (see also organic search results, paid search results)

SEM – (Search Engine Marketing)

SEO – (Search Engine Optimization)

SERP – (Search Engine Results Page)

Server Response Codes – (also see codes 200, 301, 302, 404) numerical status codes provided to user agents when a file is requested, including web site pages, images and other assets that identifies what is happening. The common types of codes identify request completed, redirected to a new location or error. Server response codes do not impact users by does influence search engine crawlers visiting a web page.

Sitemap – (see also XML Sitemap)

-Site-Wide Link

SMO – (Social Media Optimization)

Social Bookmark -

Social Media –

-Spam

Spider – (also known as bot or crawler)

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T

Text Link -

TLD – (Top Level Domain)

Traffic -please see Visitor

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U

-Universal Search Results

URI -

URL -

Usability –

User Agents –

User Centered Design – (UCD)

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V

Viral Marketing –

Visitor -

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W

W3C –

Web Browser – please see Internet Browser

Web Directory – (see Online Directories)

Web Site –

Web Site Design –

Whitehat SEO –

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X

XML –

XML Sitemap -

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Y

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Z

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Numbers

200 – (also see server response codes)
301 – (also see server response codes)
302 – (also see server response codes)
404 – (also see server response codes)

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