Last month, Lee Odden from Online Marketing Blog covered a few myths of SEO. I will not share all of them, but a few are important to understand:
1. Search Engine Optimization is a collection of tricks to fool search engines.
You may not think SEO is rocket science, however, the only techniques that attempt to fool search engines is black hat. We have all been there, researching a topic that either we are unfamiliar with or want new channels or collateral information about and found a web page with a few paragraphs of information on the topic, but certainly not what you were looking for. Oh, and a large number of AdSense or other ads that were targeted towards your query. True SEO is about the user, providing them with the information, products or services that they are looking for, not ads for what you were looking for.
2. People in our market don’t use search engines.
My response, wonderful! This is the perfect time to optimize your website for the potential visitors you will have. If this is a new market, you can become the authority. Timing is an important aspect of marketing, which SEO is a component of.
3. SEO is a single event.
Understanding Search Engine Optimization is an important factor when designing, building and publishing a website, but websites are just like people. You will need to continue to publish new content, build links and more. The focus will need to be on the user.
4. SEO is a function of IT.
Sorry, SEO is not IT, rather a function of marketing. Programing the code for a website and making it easy to use, however, making it visible is marketing.
5. Our site doesn’t get a lot of visitors, so SEO wouldn’t work for us.
First things first, if you don’t get a lot of visitors, why do you have a website? If you are not trying to get additional visitors, then why should you pay to have a website.
6. Keywords in meta tags is optimization.
Keywords in meta tags is standard HTML Programing. Gibing a book a relevant title and description is a part of getting it published, but it has nothing to do with getting people to read or buy it.
7. My competitors get away with spam techniques, so I can too.
Just because someone else does something, doesn’t mean that you should, and it doesn’t mean that you will get away with it either. Look at all of the rock stars and actors that abuse drugs and alcohol, does that mean it’s safe to mimic that behavior, of course not.
Now that I have covered seven SEO myths, I would like to share the most important thing that you can do to improve your site:
Build it better than your competition. Stop worrying about your competition and more about innovating and user oriented improvements to your website and stay ahead of your competition instead of following them!