SEOpittfall » content development

What Do Infographics Have to Do With SEO

pittfall — Tue, 07 Feb 2012 03:10:12 +0000

What is an infographic? An information graphic or infographic (full infographic image here) is a source of data visualization and has become a popular new way of sharing information or research. It is a simplified way to present a complex idea or information through a visual representation. Simply speaking, infographics are visual analogies. What is [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What Do Infographics Have to Do With SEO

What’s In Your SEO Profile

pittfall — Sun, 05 Feb 2012 03:12:14 +0000

Make a List I know that if you are working to optimize a website you probably have a number of lists that include things that you have done or things you want to do. However, you might not have created the most important list your website and your SEO plan needs, your website’s profile. Even [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What’s In Your SEO Profile

Guest Appearance on Webmaster Radio

pittfall — Thu, 01 Dec 2011 03:20:54 +0000

I had the great opportunity to join Chris Boggs, SEMPO President and Co-Host of SEO Rock Stars on Webmaster Radio yesterday for a chat about Google’s Changes in 2011 and their impact on Natural Search. Check out the audio – “Google Growth in 2011; Panda, Plus One, Fresher Results” Next time I am a guest [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Guest Appearance on Webmaster Radio

Do It Yourself Copyright Protection

pittfall — Sun, 10 Jul 2011 16:27:34 +0000

If content is king on the internet, and we generate content, then who truly rules the internet? I don’t typically make it a point to write about things other than online marketing and SEO, but the idea that your body of work is constantly at risk when you write and publish online is a burdensome [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Do It Yourself Copyright Protection

How Do You Measure SEO Success?

pittfall — Sat, 28 Aug 2010 23:31:52 +0000

SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. If you are only looking at one of these two groups you can be missing the real impact of SEO! SEO activities focus on improving search engine rankings by optimizing content and building links, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How Do You Measure SEO Success?

SEO – The Three-Legged Stool

pittfall — Sun, 15 Aug 2010 04:25:25 +0000

There is a lot of things that fly around about SEO but all of them can be easily summed up in three specific optimization areas: 1. Technical and Server Side 2. Content Development 3. Promotion and Link Development Within each of these three areas are opportunities and limitations, but to have a great site, you [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

SEO – The Three-Legged Stool

FIRM – SEO Optimization Tactical Approach

pittfall — Sun, 30 May 2010 03:15:51 +0000

Throughout the years, I have looked to find a model to measure and address SEO concerns, whether it is an opportunity from a technical, content or link development perspective and still being mindful of the overall goals of a given website. I have developed a personal way to approach items that have been identified and [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

FIRM – SEO Optimization Tactical Approach

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

The Pitfalls of SEO – SEO Simplified

pittfall — Sun, 20 Dec 2009 04:38:57 +0000

Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – SEO Simplified

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Further Study on the Value of Image Optimization

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Via Content Development

Holistic Link Building Defined

pittfall — Thu, 07 May 2009 02:55:35 +0000

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Holistic Link Building Defined

Holistic Link Building 101

pittfall — Sat, 02 May 2009 15:52:13 +0000

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Holistic Link Building 101

Die Duplicate Content Die!

pittfall — Tue, 17 Feb 2009 01:41:51 +0000

What does canonical mean? According to a biology glossary from the University of Arizona it is “repetitive; repeating in different forms“. So, what does it mean to online publishers? Simply, duplicate content. How does duplicate content exist, what is it’s impact on search engines and, more importantly, how does it affect online publishers in search [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Die Duplicate Content Die!

Measuring the Value of ALT and Title Elements of Image Tags

pittfall — Sun, 15 Feb 2009 02:00:13 +0000

Not a great title, I know, but accurate. Recently, I began a test of the ALT and Title elements in the img html tag. Here is the breakdown of the testing: Conducting the research by creating a page on the topic of “dogs” that has the same image of a Dalmatian that link to four [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of ALT and Title Elements of Image Tags

Keywords – What’s Brand Got To Do With It?

pittfall — Mon, 09 Feb 2009 02:01:30 +0000

Researching and targeting keywords is the second step in building an effective SEO campaign after developing an online strategy, so what is the value of brand messaging within targeted keywords? azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine All of these words are synonyms for “blue” blue bag web search – 289,000 [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Keywords – What’s Brand Got To Do With It?

Bounce – Better Than SearchWiki?

pittfall — Wed, 17 Dec 2008 03:27:37 +0000

Looking at the search landscape over just the past few months, it can be easy to see that professional SEO is not for the faint of heart. Search engines are always trying to make adjustments to their results and offerings to differentiate themselves from their competition, just like other competing businesses. For those of us [...]

WordPress Turbo – Powered by Thesis

pittfall — Sat, 29 Nov 2008 21:30:42 +0000

WordPress, along with other personal publishing platforms like MovableType and Blogger, have given everyone the ability to publish their thoughts and experiences online for the world to see. Each of these different content management systems offer different solutions including hosted and self-hosted answers. I started blogging through a hosted Blogger site for two and a [...]

SEO: The Online Triathlon

pittfall — Mon, 11 Aug 2008 21:58:04 +0000

I am a very competitive person when it comes to many different areas including athletics, games and even sports teams. The fact that I work in the SEO industry is no different. I am pushing myself both in learning what is relevant to their market and keeping abreast of the changes in the industry as [...]

Fishing for Links

pittfall — Sun, 15 Jun 2008 20:48:31 +0000

In October of last year, Google made some major adjustments to PageRank because of paid links, then in November, Google noted that buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and asked for webmasters to report them. I have heard, since this time, from a few sources, that this [...]

Code of Conduct or Common Sense

pittfall — Sat, 21 Apr 2007 20:30:00 +0000

Just a few weeks ago, Tim O’Reilly called for a blogger’s code of conduct and subsequently, and even with all of the April fool’s jokes that hit the web and blogosphere the following day it was not lost. NPR’s Morning Edition jumped into the discussion earlier this week (Wednesday, April 18, 2007), you can hear [...]

The Need for Duplicate Content

pittfall — Fri, 23 Mar 2007 02:34:58 +0000

First, what is duplicate content? Duplicate content is republishing similar or the same information on multiple pages of a website or publishing the same content on multiple domains. Content is a something that is very important and should be considered when developing a webpage/site. However, when you are working on optimizing your website for different [...]

Why DMOZ Sucks and Wikipedia is Nothing More Than a Blog

pittfall — Mon, 05 Mar 2007 01:53:42 +0000

As I have researched over the years on search engines and the value of directories and “valuable resources” on the web, I have found two things that are self-evident. DMOZ is a wonderful idea, however, it is inherently flawed. Wikipedia is a collection of information that is biased and should carry considerably less value than [...]

Yahoo Plumbing with Pipes

pittfall — Sat, 10 Feb 2007 05:03:11 +0000

What is it? Yahoo Pipes allows users to mash up the information that they use or publish into something for everyone, or just themselves. Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant. So if you’re interested in an interactive on-line data mashup [...]