SEOpittfall » content development

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

The Pitfalls of SEO – SEO Simplified

pittfall — Sun, 20 Dec 2009 04:38:57 +0000

Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it does boil down [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – SEO Simplified

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me explain: Keywords, [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized the [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Further Study on the Value of Image Optimization

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact link building. Great content [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Via Content Development

Holistic Link Building Defined

pittfall — Thu, 07 May 2009 02:55:35 +0000

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Holistic Link Building Defined

Holistic Link Building 101

pittfall — Sat, 02 May 2009 15:52:13 +0000

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Holistic Link Building 101

Die Duplicate Content Die!

pittfall — Tue, 17 Feb 2009 01:41:51 +0000

What does canonical mean? According to a biology glossary from the University of Arizona it is “repetitive; repeating in different forms“. So, what does it mean to online publishers? Simply, duplicate content. How does duplicate content exist, what is it’s impact on search engines and, more importantly, how does it affect online publishers in search engine results? I know that [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Die Duplicate Content Die!

Measuring the Value of ALT and Title Elements of Image Tags

pittfall — Sun, 15 Feb 2009 02:00:13 +0000

Not a great title, I know, but accurate. Recently, I began a test of the ALT and Title elements in the img html tag. Here is the breakdown of the testing: Conducting the research by creating a page on the topic of “dogs” that has the same image of a Dalmatian that link to four separate pages. [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of ALT and Title Elements of Image Tags

Keywords – What’s Brand Got To Do With It?

pittfall — Mon, 09 Feb 2009 02:01:30 +0000

Researching and targeting keywords is the second step in building an effective SEO campaign after developing an online strategy, so what is the value of brand messaging within targeted keywords? azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine All of these words are synonyms for “blue” blue bag web search – 289,000 results image search – 26,900 [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Keywords – What’s Brand Got To Do With It?

Bounce – Better Than SearchWiki?

pittfall — Wed, 17 Dec 2008 03:27:37 +0000

Looking at the search landscape over just the past few months, it can be easy to see that professional SEO is not for the faint of heart. Search engines are always trying to make adjustments to their results and offerings to differentiate themselves from their competition, just like other competing businesses. For those of us [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Bounce – Better Than SearchWiki?

WordPress Turbo – Powered by Thesis

pittfall — Sat, 29 Nov 2008 21:30:42 +0000

WordPress, along with other personal publishing platforms like MovableType and Blogger, have given everyone the ability to publish their thoughts and experiences online for the world to see. Each of these different content management systems offer different solutions including hosted and self-hosted answers. I started blogging through a hosted Blogger site for two and a [...]

SEO: The Online Triathlon

pittfall — Mon, 11 Aug 2008 21:58:04 +0000

I am a very competitive person when it comes to many different areas including athletics, games and even sports teams. The fact that I work in the SEO industry is no different. I am pushing myself both in learning what is relevant to their market and keeping abreast of the changes in the industry as [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

SEO: The Online Triathlon

Fishing for Links

pittfall — Sun, 15 Jun 2008 20:48:31 +0000

In October of last year, Google made some major adjustments to PageRank because of paid links, then in November, Google noted that buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and asked for webmasters to report them. I have heard, since this time, from a few sources, that this [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Fishing for Links

Code of Conduct or Common Sense

pittfall — Sat, 21 Apr 2007 20:30:00 +0000

Just a few weeks ago, Tim O’Reilly called for a blogger’s code of conduct and subsequently, and even with all of the April fool’s jokes that hit the web and blogosphere the following day it was not lost. NPR’s Morning Edition jumped into the discussion earlier this week (Wednesday, April 18, 2007), you can hear [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Code of Conduct or Common Sense

The Need for Duplicate Content

pittfall — Fri, 23 Mar 2007 02:34:58 +0000

First, what is duplicate content? Duplicate content is republishing similar or the same information on multiple pages of a website or publishing the same content on multiple domains. Content is a something that is very important and should be considered when developing a webpage/site. However, when you are working on optimizing your website for different types of [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Need for Duplicate Content

Why DMOZ Sucks and Wikipedia is Nothing More Than a Blog

pittfall — Mon, 05 Mar 2007 01:53:42 +0000

As I have researched over the years on search engines and the value of directories and “valuable resources” on the web, I have found two things that are self-evident. DMOZ is a wonderful idea, however, it is inherently flawed. Wikipedia is a collection of information that is biased and should carry considerably less value than is given. DMOZ [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Why DMOZ Sucks and Wikipedia is Nothing More Than a Blog

Yahoo Plumbing with Pipes

pittfall — Sat, 10 Feb 2007 05:03:11 +0000

What is it? Yahoo Pipes allows users to mash up the information that they use or publish into something for everyone, or just themselves. Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant. So if you’re interested in an interactive on-line data mashup construction set, check [...]

Web 2.0 The Machine is Us/ing Us

pittfall — Fri, 09 Feb 2007 01:30:50 +0000

What is the web? What is so great about web 2.0? There are college student in Kansas that have published a wonderful video on YouTube about it. I would like you to share this perspective that this short film brings, it puts everything together. Well done Digital Ethnography! This is the best web-based video that I have seen since [...]

Keywords – Know Your Market

pittfall — Thu, 01 Feb 2007 04:22:43 +0000

Keywords – what are they? I am sure that you already know this, but for those of us who may need a lesson, Keywords are the words that are most frequently used by the people you are trying to visit your website in search engine queries. NOTE: Keywords aren’t only listed in your Meta Tags. So, a [...]

The Value of Trust

pittfall — Mon, 29 Jan 2007 02:06:50 +0000

Who do you trust? The value of trust has been a great addition to organically ranking websites and the most dramatic impact has come from the social aspect of the Internet. Where do you belong? I know, in our day and age, it is hard to think that we need to label someone or something and [...]

Developing a Strategy for SEO part 2

pittfall — Wed, 24 Jan 2007 04:16:11 +0000

Yesterday, I started a series of posts on the importance of developing a strategy for SEO, today, this is the second installment. Strategy is not only a plan to implement to receive the desired outcomes, but it must include the ability to remain flexible as adjustments to the market happen and insight to see these subtle [...]

2 Techniques to Rank #1 in Google

pittfall — Fri, 19 Jan 2007 04:29:03 +0000

Unlike the spam emails that you and I have receive (regularly) about the “secret to the #1 position in Google’s results” that is actually related to bidding for the top position in AdWords. There are two important things that will get your website to rank #1 using 100% whitehat techniques. Wow! Is it even possible? So, what [...]

On Page SEO

pittfall — Wed, 17 Jan 2007 04:26:00 +0000

Search Engine Optimization is not just a technique that will help you improve your position on SERPs (search engine results pages), but it is also about giving your visitors what they are looking for on your website. I have covered the three important aspects of SEO, however, there are many facets to SEO. Matt Cutts wrote [...]

The Marketing in SEO

pittfall — Mon, 15 Jan 2007 05:08:59 +0000

I have covered the three most important aspect of organic search results: Link Popularity Content Age I have also said that Search Engine Optimization is a function of Marketing (not IT). The other important aspect that I follow and live by, focus on the user and the search engines will follow! Google’s Webmaster Central has even posted about this topic. So, [...]