SEOpittfall » google

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

Link Building Tips – Google Alerts

pittfall — Sun, 22 Nov 2009 06:09:47 +0000

Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Tips – Google Alerts

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me explain: Keywords, [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized the [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Further Study on the Value of Image Optimization

Long Live No Follow

pittfall — Sun, 08 Mar 2009 22:00:26 +0000

In a recent post at SEOmoz, by Will Critchlow of Distilled, entitled Nofollow is Dying: The Impact of Micro-Blogging and Nofollow on SEO, is a review the overuse of the nofollow link attribute in online publishing by webmasters and 3rd party sites like WordPress.com, Blogger.com and Twitter and it’s impact on SEO for everyone. Before [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Long Live No Follow

Die Duplicate Content Die!

pittfall — Tue, 17 Feb 2009 01:41:51 +0000

What does canonical mean? According to a biology glossary from the University of Arizona it is “repetitive; repeating in different forms“. So, what does it mean to online publishers? Simply, duplicate content. How does duplicate content exist, what is it’s impact on search engines and, more importantly, how does it affect online publishers in search engine results? I know that [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Die Duplicate Content Die!

Measuring the Value of ALT and Title Elements of Image Tags

pittfall — Sun, 15 Feb 2009 02:00:13 +0000

Not a great title, I know, but accurate. Recently, I began a test of the ALT and Title elements in the img html tag. Here is the breakdown of the testing: Conducting the research by creating a page on the topic of “dogs” that has the same image of a Dalmatian that link to four separate pages. [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of ALT and Title Elements of Image Tags

SEO for Local Results

pittfall — Thu, 22 Jan 2009 03:07:48 +0000

Very interesting… recently I posted about the need for Google to focus on relevancy in search results to maintain their market share that led me to look at tying a geographic location to improve relevancy and my belief that it will be the next step to reinforce universal search results. As a professional SEO consultant, [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

SEO for Local Results

Next Step in Universal Search

pittfall — Sun, 18 Jan 2009 19:12:43 +0000

In my most recent post, I wrote of the need for relevancy in search results and it being the biggest determining factor for switching your preferred search engine (based upon survey by JP Morgan). However, much of the changes that have impacted SERPs (Search Engine Results Pages) in the past few years have had more [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Next Step in Universal Search

Relevancy – The Ultimate Google Killer

pittfall — Wed, 14 Jan 2009 03:54:00 +0000

A study recently compiled and released by JP Morgan, 2009 Internet Investment Guide, included some interesting insight into search, advertising and online behavior including a “potential search deal likely between Yahoo! and Microsoft.” Even as the idea that Yahoo! and anyone might happen, there is more important implications of the research data that isn’t as [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Relevancy – The Ultimate Google Killer

Bounce – Better Than SearchWiki?

pittfall — Wed, 17 Dec 2008 03:27:37 +0000

Looking at the search landscape over just the past few months, it can be easy to see that professional SEO is not for the faint of heart. Search engines are always trying to make adjustments to their results and offerings to differentiate themselves from their competition, just like other competing businesses. For those of us [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Bounce – Better Than SearchWiki?

WTF – Malware in SERPs?

pittfall — Sun, 09 Nov 2008 23:58:08 +0000

Recently, Google Webmaster Central Blog republished a post from the Google Online Security Blog highlighting that Google is taking a step in protecting you from malware by warning you in listings (image on the right). You may be familiar with this type of warning, Yahoo! has been using a beta product from McAfee (SearchScan) to highlight [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

WTF – Malware in SERPs?

The First Decade with Google – 1998 – 2008

pittfall — Sun, 07 Sep 2008 00:19:46 +0000

Google hits 10 years old today, Happy Birthday… glad to see you make it out of beta! Then Now The Company Google Inc. was founded in 1998 by Sergey Brin and Larry Page to make it easier to find high-quality information on the web. The company is based on three years of research in web search and data mining [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The First Decade with Google – 1998 – 2008

A Compendium of Google’s Chrome Browser

pittfall — Sat, 06 Sep 2008 23:12:58 +0000

What a whirlwind of activity that has surrounded the launch of a new browser. I don’t remember any browser getting this amount of buzz than Google has with Chrome. I really wanted to start posting information on Monday afternoon when the info leaked out and the firestorm got started. But I wanted to see how [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

A Compendium of Google’s Chrome Browser

Is Google a Local Pusher?

pittfall — Sat, 30 Aug 2008 21:19:00 +0000

Back in May, I noticed what appeared to be a test by Google to add more relevancy to search engine result (SERPs) by publishing a search box for geographical modifiers to a requested search query (Google Pushing Local Results). See image below: If you used the “looking for local” search box, this would modify the SERPs [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Is Google a Local Pusher?

Cuil is Live

pittfall — Tue, 29 Jul 2008 07:46:36 +0000

Back in September 2007 I posted about a new search engine on the horizon called Cuill, the next “Google Killer”. Since then, not much has come out about the engine, except additional funding and concerns with their crawlers. Now they have launched their search application and shortened their name to Cuil. Why so special? The company’s main [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Cuil is Live

Google Out to Destroy Keyword Estimation Tools?

pittfall — Wed, 09 Jul 2008 21:25:23 +0000

Google has always offered very valuable tools to advertisers, one of which that is extremely useful to organic keyword research, the Google AdWords Keyword Tool for discovering and building a keyword list. The only limitation is that it expressed search volume and search volume trends as a green bar. This was a great way to [...]

Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Google Out to Destroy Keyword Estimation Tools?

Microsoft Still Pines for Yahoo!

pittfall — Wed, 02 Jul 2008 22:14:40 +0000

Microsoft still wants to purchase Yahoo!, however, now their true intentions are becoming more visible: There’s yet another chapter in what’s beginning to look like an eternal corporate love triangle: Seems Microsoft just can’t get past it’s obsession with Yahoo’s search business, at least according to The Wall Street Journal. It reports Microsoft is looking to team [...]

Fishing for Links

pittfall — Sun, 15 Jun 2008 20:48:31 +0000

In October of last year, Google made some major adjustments to PageRank because of paid links, then in November, Google noted that buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and asked for webmasters to report them. I have heard, since this time, from a few sources, that this [...]

Google Pushing Local Search?

pittfall — Fri, 09 May 2008 02:22:33 +0000

Today while doing research for a client, I happened to notice something very interesting in Google’s results. The given search was for “hampton inn” and further research on other geographically relevant, broad terms returned similar results like “restaurant” and “mcdonalds.” Entering a city, state or zip code returned the Google map and relevant results based on the [...]

Anatomy of Organic Listing Snippets in the SERPs and Outlining Best Practices

pittfall — Thu, 03 Apr 2008 16:42:08 +0000

When returning results to a user, search engines use various resources based upon the particular search or query. The basic information published on a Web page may not be visible to a user, even when the page is displayed in an Internet browser, such as Internet Explorer or FireFox. Some of this information is used [...]

April Fools 2008

pittfall — Wed, 02 Apr 2008 03:18:23 +0000

Here is a quick breakdown of April tomfoolery this year: Search Engine Roundtable becomes – Search Engine Squaretable MyBlogLog goes… Plaid! Google Introduces FrankRank, an ad ranking algorithm Google AdSense announce the launch of AdSense for conversations New for gMail – Gmail Custom Time And, of course – Google Announces Project Virgle Thanks for the laughs! Copyright © 2010, by Stephen Pitts aka [...]

The Future of Search is 24 Hours in Advance

pittfall — Tue, 01 Apr 2008 01:03:10 +0000

So, April Fools 2008 Begins – 1st Up Google Australia Google Australia offers gDay with MATE: About gDay technology The core technology that powers gDay is MATE (Machine Automated Temporal Extrapolation). Using MATE’s machine learning and artificial intelligence techniques developed in Google’s Sydney offices, we can construct elements of the future. From the gDay Press Release: gDay was developed in Google’s [...]

Google Turns Black To Go Green

pittfall — Sun, 30 Mar 2008 03:06:31 +0000

Google users in the United States will notice today that we “turned the lights out” on the Google.com homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour. As to why we don’t do this permanently – it saves no energy; modern displays use the same amount of power [...]

Google Search within Search – User Assistance or Retailer Handicap?

pittfall — Tue, 25 Mar 2008 03:31:51 +0000

Google recently began experimenting with a new site search box within results: Through experimentation, we found that presenting users with a search box as part of the result increases their likelihood of finding the exact page they are looking for. So over the past few days we have been testing, and today we have fully rolled [...]