SEOpittfall » marketing

What Do Infographics Have to Do With SEO

pittfall — Tue, 07 Feb 2012 03:10:12 +0000

What is an infographic? An information graphic or infographic (full infographic image here) is a source of data visualization and has become a popular new way of sharing information or research. It is a simplified way to present a complex idea or information through a visual representation. Simply speaking, infographics are visual analogies. What is [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What Do Infographics Have to Do With SEO

What’s In Your SEO Profile

pittfall — Sun, 05 Feb 2012 03:12:14 +0000

Make a List I know that if you are working to optimize a website you probably have a number of lists that include things that you have done or things you want to do. However, you might not have created the most important list your website and your SEO plan needs, your website’s profile. Even [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What’s In Your SEO Profile

Where should I start with SEO?

pittfall — Fri, 23 Dec 2011 00:01:49 +0000

Seemingly, one of the simplest questions to ask and one of the most difficult questions to answer when deciding to optimize a website for organic performance, however, it can directly influence the impact of your efforts. Because much of the tactics are inter-related, some may not even be necessary and all are limited in how [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Where should I start with SEO?

Guest Appearance on Webmaster Radio

pittfall — Thu, 01 Dec 2011 03:20:54 +0000

I had the great opportunity to join Chris Boggs, SEMPO President and Co-Host of SEO Rock Stars on Webmaster Radio yesterday for a chat about Google’s Changes in 2011 and their impact on Natural Search. Check out the audio – “Google Growth in 2011; Panda, Plus One, Fresher Results” Next time I am a guest [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Guest Appearance on Webmaster Radio

Collaborative Linking

pittfall — Fri, 21 Oct 2011 01:30:22 +0000

What is a link from one website to another a sign of? It is a relational cue, regardless if it is reciprocal or not. I can assure you that I am not a member of the Chicago Cubs, however, when I wear my Cubs jersey, I am providing a visual relational cue to people that [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Collaborative Linking

Go West Young Man – SES San Francisco

pittfall — Wed, 03 Aug 2011 17:04:23 +0000

The annual Search Engine Strategies Conference and Expo in San Francisco, CA is upon us. I will be in attendance this year and looking forward to enjoying the festivities, especially looking to networking opportunities that come from one of the annual global search marketing events like SES SF. I will also be attending the Search [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Go West Young Man – SES San Francisco

Do It Yourself Copyright Protection

pittfall — Sun, 10 Jul 2011 16:27:34 +0000

If content is king on the internet, and we generate content, then who truly rules the internet? I don’t typically make it a point to write about things other than online marketing and SEO, but the idea that your body of work is constantly at risk when you write and publish online is a burdensome [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Do It Yourself Copyright Protection

Online Shopping Gets Local

pittfall — Sat, 18 Dec 2010 22:35:08 +0000

The Internet has long been a source of research for finding or learning about products. It has always been a way to find things and even purchase something that you don’t have access in a local store. Many have stopped looking at local stores and only purchase what they need online. Now, Google has combined [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Online Shopping Gets Local

Digital Marketing Roulette

pittfall — Fri, 26 Nov 2010 19:50:59 +0000

Are you gambling with your budget? Don’t get me wrong, I don’t think that online marketing is a gamble, but it is a form of calculated risk. Unlike typical wagers, you have the ability to adjust how much you are placing on a particular tactic, there are more than two teams, what one channel does [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Digital Marketing Roulette

Insights that Lead to Success in SEO – Part 2

pittfall — Mon, 22 Nov 2010 01:14:39 +0000

In the first installment, I looked at tools that will help provide insights into finding the right keywords to optimize for that will lead to success in SEO. Now we will look at other tools and information to refine and/or expand your keyword list giving you additional insights to build and maintain a successful SEO [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights that Lead to Success in SEO – Part 2

Insights That Lead to Success in SEO – Part 1

pittfall — Sun, 07 Nov 2010 02:48:18 +0000

Gathering info is one of the most important things to do before executing an organic SEO campaign. It is quite often that some are shot sided and only look at what they want rather than the actual opportunity. To find the most valuable keywords to start optimization, there are a couple of tools that will [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights That Lead to Success in SEO – Part 1

How Do You Measure SEO Success?

pittfall — Sat, 28 Aug 2010 23:31:52 +0000

SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. If you are only looking at one of these two groups you can be missing the real impact of SEO! SEO activities focus on improving search engine rankings by optimizing content and building links, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How Do You Measure SEO Success?

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Reflections on Five Years as an SEO Blogger

pittfall — Mon, 26 Oct 2009 22:24:02 +0000

What a strange trip it’s been! Just a few days after Google’s purchase of Blogger in 2003, I began down this trek into blogging to see the difference between a blog and other web publishing tools (such as GeoCities, now closing), specifically for their influence and impact on SERPs for my company’s websites. Not that [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Reflections on Five Years as an SEO Blogger

The Pitfalls of SEO – Analytics

pittfall — Fri, 23 Oct 2009 01:09:55 +0000

Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Analytics

Holistic Link Building 101

pittfall — Sat, 02 May 2009 15:52:13 +0000

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Holistic Link Building 101

Keywords – What’s Brand Got To Do With It?

pittfall — Mon, 09 Feb 2009 02:01:30 +0000

Researching and targeting keywords is the second step in building an effective SEO campaign after developing an online strategy, so what is the value of brand messaging within targeted keywords? azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine All of these words are synonyms for “blue” blue bag web search – 289,000 [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Keywords – What’s Brand Got To Do With It?

Relevancy – The Ultimate Google Killer

pittfall — Wed, 14 Jan 2009 03:54:00 +0000

A study recently compiled and released by JP Morgan, 2009 Internet Investment Guide, included some interesting insight into search, advertising and online behavior including a “potential search deal likely between Yahoo! and Microsoft.” Even as the idea that Yahoo! and anyone might happen, there is more important implications of the research data that isn’t as [...]

Teaching Old Media New Tricks

pittfall — Sun, 21 Sep 2008 23:34:11 +0000

Stephen King has never really played by a traditional set of rules, it shows in his books and in the way he markets his products. I must be perfectly transparent, I am a huge King fan and enjoy his writing more than any other author, I own over 60 of his books and have at [...]

Google’s Attempt at Ruling Media (ALL MEDIA)

pittfall — Fri, 16 Nov 2007 01:07:39 +0000

Everyone reading this is at least aware of the value of Google’s empire of advertising online, but do you see the areas that they are building? Today, I reviewed one of the messages at the top of my AdWords account announcing Google Television Ads in beta: New! Place Ads on Television You’ve been invited to [...]

Do Not Track List?

pittfall — Sun, 04 Nov 2007 18:01:35 +0000

AdAge.com announced that privacy groups are proposing the creation of an Internet do-not-track list: In addition to the list, the proposal calls for a requirement that advertisers, as part of their online ads, instantaneously disclose details of what they intend to track. According to a media alert announcing the news conference, the groups behind the [...]

The Day the Music Died

pittfall — Sun, 28 Oct 2007 14:05:23 +0000

Well, the music didn’t die, but the music industry, as we currently know it, might just be giving up the ghost. Strike One – Radiohead released their most recent album “In Rainbows” via a band controlled download and an interesting marketing maneuver by allowing everyone to name their own price (even $0.00). Strike Two – [...]

Can a Marketing Message be Social?

pittfall — Sat, 15 Sep 2007 06:39:02 +0000

I got into a very engaging conversation yesterday with a web developer at work on the topic of social aspects of the web. So, what does social really mean? According to Answers.com it is defined as: Living together in organized groups or similar close aggregates. So what does social mean on the Internet (also known [...]

Alexa Ranking Not Valuable

pittfall — Tue, 06 Mar 2007 02:34:40 +0000

Alexa, if you are not familiar with it, is a service of Amazon.com, international seller of books and products online. One of the services that Alexa provides is “Alexa Site Information,” which includes three main areas: Site Overview Traffic Detail Related Links There is one slight problem with the way that they gather this data, [...]

AdVolcano – New Ways to Monetize

pittfall — Tue, 13 Feb 2007 02:35:59 +0000

AdVolcano is an advertising portal that allows the publisher and the advertiser know right up front what they are getting. They offer a CPT or Cost Per Term, simply pay for your ad for a specified period of time. The publisher asks what they want and for how long, the advertiser sees this up front [...]