SEOpittfall » meta

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

Measuring the Value of ALT and Title Elements of Image Tags

pittfall — Sun, 15 Feb 2009 02:00:13 +0000

Not a great title, I know, but accurate. Recently, I began a test of the ALT and Title elements in the img html tag. Here is the breakdown of the testing: Conducting the research by creating a page on the topic of “dogs” that has the same image of a Dalmatian that link to four [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of ALT and Title Elements of Image Tags

Keywords – What’s Brand Got To Do With It?

pittfall — Mon, 09 Feb 2009 02:01:30 +0000

Researching and targeting keywords is the second step in building an effective SEO campaign after developing an online strategy, so what is the value of brand messaging within targeted keywords? azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine All of these words are synonyms for “blue” blue bag web search – 289,000 [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Keywords – What’s Brand Got To Do With It?

Meta Tags Constitute Trademark Infringement or Not?

pittfall — Fri, 02 May 2008 23:34:52 +0000

A couple of influential court cases in the US have been decided, however, they differ on the overall outcome when it comes to use of trademarked words in META data including keywords constitute trademark infringement. North American Medical Corp. v. Axiom Worldwide, Inc. But in this case, I do not think Axiom denied placing those [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Meta Tags Constitute Trademark Infringement or Not?

Anatomy of Organic Listing Snippets in the SERPs and Outlining Best Practices

pittfall — Thu, 03 Apr 2008 16:42:08 +0000

When returning results to a user, search engines use various resources based upon the particular search or query. The basic information published on a Web page may not be visible to a user, even when the page is displayed in an Internet browser, such as Internet Explorer or FireFox. Some of this information is used [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Anatomy of Organic Listing Snippets in the SERPs and Outlining Best Practices

Setting an Expiration Date on Content

pittfall — Mon, 23 Jul 2007 04:23:25 +0000

Breaking News! Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a particular page will no longer be available for crawling. For instance, if you have a special offer on your site that expires on a particular date, you might want to use the unavailable_after tag [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Setting an Expiration Date on Content

New Tools for Optimizing Your Website

pittfall — Wed, 21 Mar 2007 02:55:51 +0000

Beanstalk has added yet another tool for use by all that will help you to know your website better, your competition and gives you the insight to make informed changes to address your optimization efforts. Search Engine Spider Test – a concise tool that reports some important information for any given page: URL Meta Title [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

New Tools for Optimizing Your Website

Important Information About Understanding Indexing

pittfall — Wed, 28 Feb 2007 00:34:07 +0000

Recently, on both Yahoo! Search Blog and the Official Google Blog recently posted on indexing websites and how to use some of the tools that everyone has access to keep pages out of the search engine’s indexes. Google Controlling how search engines access and index your website I’m often asked about how Google and search [...]

Be Careful Where You Click

pittfall — Sat, 03 Feb 2007 04:54:31 +0000

This week, the Yahoo Search Blog announced new additions to SiteExplorer. Among new extras like a badge for your site, Yahoo has added a few useful and one powerful additions: 1. Detailed Authentication Errors 2. Site Authentication Using META Tags 3. Delete URLs The most powerful, by far, is the Delete URLs: “For your authenticated [...]

Seven SEO Myths

pittfall — Sat, 13 Jan 2007 22:15:09 +0000

Last month, Lee Odden from Online Marketing Blog covered a few myths of SEO. I will not share all of them, but a few are important to understand: 1. Search Engine Optimization is a collection of tricks to fool search engines. You may not think SEO is rocket science, however, the only techniques that attempt [...]

Google Speaks – Three Things SEOs Should Listen To

pittfall — Tue, 19 Dec 2006 03:13:00 +0000

Believe it or not, everything that Google speaks about is related to SEO, but here are three posts from Webmaster Central that are very relevant to what SEOs should be looking at: 1. Target visitors or search engines? - Make good use of page titles This is true of the main heading on the page [...]