SEOpittfall » serps

What’s In Your SEO Profile

pittfall — Sun, 05 Feb 2012 03:12:14 +0000

Make a List I know that if you are working to optimize a website you probably have a number of lists that include things that you have done or things you want to do. However, you might not have created the most important list your website and your SEO plan needs, your website’s profile. Even [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What’s In Your SEO Profile

Where should I start with SEO?

pittfall — Fri, 23 Dec 2011 00:01:49 +0000

Seemingly, one of the simplest questions to ask and one of the most difficult questions to answer when deciding to optimize a website for organic performance, however, it can directly influence the impact of your efforts. Because much of the tactics are inter-related, some may not even be necessary and all are limited in how [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Where should I start with SEO?

Guest Appearance on Webmaster Radio

pittfall — Thu, 01 Dec 2011 03:20:54 +0000

I had the great opportunity to join Chris Boggs, SEMPO President and Co-Host of SEO Rock Stars on Webmaster Radio yesterday for a chat about Google’s Changes in 2011 and their impact on Natural Search. Check out the audio – “Google Growth in 2011; Panda, Plus One, Fresher Results” Next time I am a guest [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Guest Appearance on Webmaster Radio

The Courage to be Unreasonable

pittfall — Wed, 19 Oct 2011 02:31:32 +0000

Google announced today “that part of our commitment to provide a more secure online experience” and to “increase the privacy and security of your web searches” “SSL Search on https://www.google.com will become the default experience for signed in users on Google.com.” What does this mean: - People logged into a Google Account will be directed [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Courage to be Unreasonable

Do It Yourself Copyright Protection

pittfall — Sun, 10 Jul 2011 16:27:34 +0000

If content is king on the internet, and we generate content, then who truly rules the internet? I don’t typically make it a point to write about things other than online marketing and SEO, but the idea that your body of work is constantly at risk when you write and publish online is a burdensome [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Do It Yourself Copyright Protection

Is Your Web Server Limiting Your SEO Performance?

pittfall — Sun, 03 Apr 2011 18:05:45 +0000

What does your web server say about your site? There are a number of things that marketers think of when they are developing and implementing a strategy, what products or services are they offering and how are they going to position them for customers. A website is an important opportunity for business owners to interact, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Is Your Web Server Limiting Your SEO Performance?

Caught Gaming Google

pittfall — Mon, 14 Feb 2011 02:51:31 +0000

The retailer JCPenney was ousted on Wednesday, February 9th, 2011 by David Segal of the New York Times with the help of research from Doug Pierce of Blue Fountain Media directly to Matt Cutts of Google that they had amassed impressive rankings that appeared to have been supported by a large number questionable links. Unlike [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Caught Gaming Google

Special Delivery – IP & User Agent

pittfall — Sun, 24 Oct 2010 20:20:13 +0000

What is IP Address or User Agent delivery? Both of these tactics are blackhat techniques to deliver different content to different visitors. So, what’s so bad about that? Really, cookies and settings used to store preferences and such that make a website more user focused, right? The difference between giving users a unique experience and [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Special Delivery – IP & User Agent

How Do You Measure SEO Success?

pittfall — Sat, 28 Aug 2010 23:31:52 +0000

SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. If you are only looking at one of these two groups you can be missing the real impact of SEO! SEO activities focus on improving search engine rankings by optimizing content and building links, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How Do You Measure SEO Success?

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

The Pitfalls of SEO – SEO Simplified

pittfall — Sun, 20 Dec 2009 04:38:57 +0000

Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – SEO Simplified

Link Building Tips – Google Alerts

pittfall — Sun, 22 Nov 2009 06:09:47 +0000

Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Tips – Google Alerts

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

The Pitfalls of SEO – Analytics

pittfall — Fri, 23 Oct 2009 01:09:55 +0000

Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Analytics

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Further Study on the Value of Image Optimization

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Via Content Development

Directory Submissions for Success

pittfall — Tue, 12 May 2009 03:31:54 +0000

Welcome to the third post in my latest series, Holistic Link Building 101. When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions: 1. Are directory submissions still a relevant tactic and worth [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Directory Submissions for Success

Holistic Link Building Defined

pittfall — Thu, 07 May 2009 02:55:35 +0000

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]

Holistic Link Building 101

pittfall — Sat, 02 May 2009 15:52:13 +0000

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Server Responses – The What and Why for SEO

pittfall — Mon, 23 Mar 2009 02:36:38 +0000

Sometimes not understanding why a website isn’t performing well can be a difficult thing to figure out. However, many times it is important to take a step back and look at what signals can be seen. When looking for technical concerns can appear to be a daunting task, however, we are going to review server [...]

Long Live No Follow

pittfall — Sun, 08 Mar 2009 22:00:26 +0000

In a recent post at SEOmoz, by Will Critchlow of Distilled, entitled Nofollow is Dying: The Impact of Micro-Blogging and Nofollow on SEO, is a review the overuse of the nofollow link attribute in online publishing by webmasters and 3rd party sites like WordPress.com, Blogger.com and Twitter and it’s impact on SEO for everyone. Before [...]

Die Duplicate Content Die!

pittfall — Tue, 17 Feb 2009 01:41:51 +0000

What does canonical mean? According to a biology glossary from the University of Arizona it is “repetitive; repeating in different forms“. So, what does it mean to online publishers? Simply, duplicate content. How does duplicate content exist, what is it’s impact on search engines and, more importantly, how does it affect online publishers in search [...]

Measuring the Value of ALT and Title Elements of Image Tags

pittfall — Sun, 15 Feb 2009 02:00:13 +0000

Not a great title, I know, but accurate. Recently, I began a test of the ALT and Title elements in the img html tag. Here is the breakdown of the testing: Conducting the research by creating a page on the topic of “dogs” that has the same image of a Dalmatian that link to four [...]

Next Step in Universal Search

pittfall — Sun, 18 Jan 2009 19:12:43 +0000

In my most recent post, I wrote of the need for relevancy in search results and it being the biggest determining factor for switching your preferred search engine (based upon survey by JP Morgan). However, much of the changes that have impacted SERPs (Search Engine Results Pages) in the past few years have had more [...]

Relevancy – The Ultimate Google Killer

pittfall — Wed, 14 Jan 2009 03:54:00 +0000

A study recently compiled and released by JP Morgan, 2009 Internet Investment Guide, included some interesting insight into search, advertising and online behavior including a “potential search deal likely between Yahoo! and Microsoft.” Even as the idea that Yahoo! and anyone might happen, there is more important implications of the research data that isn’t as [...]