SEOpittfall » usability

The Courage to be Unreasonable

pittfall — Wed, 19 Oct 2011 02:31:32 +0000

Google announced today “that part of our commitment to provide a more secure online experience” and to “increase the privacy and security of your web searches” “SSL Search on https://www.google.com will become the default experience for signed in users on Google.com.” What does this mean: - People logged into a Google Account will be directed [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Courage to be Unreasonable

Is Your Web Server Limiting Your SEO Performance?

pittfall — Sun, 03 Apr 2011 18:05:45 +0000

What does your web server say about your site? There are a number of things that marketers think of when they are developing and implementing a strategy, what products or services are they offering and how are they going to position them for customers. A website is an important opportunity for business owners to interact, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Is Your Web Server Limiting Your SEO Performance?

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Via Content Development

Directory Submissions for Success

pittfall — Tue, 12 May 2009 03:31:54 +0000

Welcome to the third post in my latest series, Holistic Link Building 101. When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions: 1. Are directory submissions still a relevant tactic and worth [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Directory Submissions for Success

Holistic Link Building Defined

pittfall — Thu, 07 May 2009 02:55:35 +0000

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Holistic Link Building Defined

Holistic Link Building 101

pittfall — Sat, 02 May 2009 15:52:13 +0000

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Holistic Link Building 101

Keywords – What’s Brand Got To Do With It?

pittfall — Mon, 09 Feb 2009 02:01:30 +0000

Researching and targeting keywords is the second step in building an effective SEO campaign after developing an online strategy, so what is the value of brand messaging within targeted keywords? azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine All of these words are synonyms for “blue” blue bag web search – 289,000 [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Keywords – What’s Brand Got To Do With It?

Relevancy – The Ultimate Google Killer

pittfall — Wed, 14 Jan 2009 03:54:00 +0000

A study recently compiled and released by JP Morgan, 2009 Internet Investment Guide, included some interesting insight into search, advertising and online behavior including a “potential search deal likely between Yahoo! and Microsoft.” Even as the idea that Yahoo! and anyone might happen, there is more important implications of the research data that isn’t as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Relevancy – The Ultimate Google Killer

Bounce – Better Than SearchWiki?

pittfall — Wed, 17 Dec 2008 03:27:37 +0000

Looking at the search landscape over just the past few months, it can be easy to see that professional SEO is not for the faint of heart. Search engines are always trying to make adjustments to their results and offerings to differentiate themselves from their competition, just like other competing businesses. For those of us [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Bounce – Better Than SearchWiki?

WordPress Turbo – Powered by Thesis

pittfall — Sat, 29 Nov 2008 21:30:42 +0000

WordPress, along with other personal publishing platforms like MovableType and Blogger, have given everyone the ability to publish their thoughts and experiences online for the world to see. Each of these different content management systems offer different solutions including hosted and self-hosted answers. I started blogging through a hosted Blogger site for two and a [...]

World Usability Day 2008

pittfall — Wed, 12 Nov 2008 23:50:55 +0000

What is World Usability Day? World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use. Each year, it has a specific focus and is honored around the world on the second Thursday of the month of November. WorldUsability.org World Usability Day is [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

World Usability Day 2008

A Word About Usability

pittfall — Thu, 16 Aug 2007 00:17:07 +0000

It is really remarkable that something that appears to make some sense could be overlooked… but it sometimes does. As we can plainly see from the example outlined above, what is perceived by you may not be the same as your users/visitors. We might be laughing or just chuckling inside about the AT&T books bills [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

A Word About Usability

Things I Learned at SES Travel 2007

pittfall — Mon, 06 Aug 2007 03:45:02 +0000

There were many things that were shared at the conference, however, there is one that is of great importance that really struck a cord with me. Yes, it is extremely important for the travel vertical, however, it has importance for all websites. It really brings all of the aspects of development together: Create an Experience [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Things I Learned at SES Travel 2007

User-Centered Design (UCD)

pittfall — Tue, 10 Apr 2007 02:43:08 +0000

Back in November of 2006, I wrote about World Usability Day and specifically focused on User Oriented Design (UOD), also referred to as User-Centered Design (UCD) by other experts. User-Centered Design is a very important component of Search Engine Optimization, in my opinion, it is the most influential aspect of SEO, I will explain further. [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

User-Centered Design (UCD)

The Need for Duplicate Content

pittfall — Fri, 23 Mar 2007 02:34:58 +0000

First, what is duplicate content? Duplicate content is republishing similar or the same information on multiple pages of a website or publishing the same content on multiple domains. Content is a something that is very important and should be considered when developing a webpage/site. However, when you are working on optimizing your website for different [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Need for Duplicate Content

Don’t Believe Me? Listen to Another Expert!

pittfall — Sat, 17 Mar 2007 03:19:09 +0000

Shari Thurow an applauded author and expert in the field of Human/Computer Interfaces recently wrote about SEO Niches and the Big Picture on ClickZ. There has been some that have complained about her remarks that eye tracking is overrated, however, if you look at the article as a whole, it is really very useful. All [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Don’t Believe Me? Listen to Another Expert!

Notes About Navigation and Website Structure

pittfall — Fri, 16 Mar 2007 00:39:56 +0000

Today I was thinking about Google SiteLinks and how this has not been copied in dramatic fashion like many of the updates and changes that they incorporate into search. What are SiteLinks? The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze [...]

Seven SEO Myths

pittfall — Sat, 13 Jan 2007 22:15:09 +0000

Last month, Lee Odden from Online Marketing Blog covered a few myths of SEO. I will not share all of them, but a few are important to understand: 1. Search Engine Optimization is a collection of tricks to fool search engines. You may not think SEO is rocket science, however, the only techniques that attempt [...]

“Every Page is a Landing Page” and Other Concepts of SEO

pittfall — Fri, 01 Dec 2006 03:42:00 +0000

Every page is a landing page! This is something that I look at each and every time I am working to optimize a website. Other important questions that I always ask myself: “If I am a user that landed here, can I get to where I (as a marketer) want me to go?” Building web [...]

Browsing Alternatives – or – How Do Your Users See You?

pittfall — Sun, 26 Nov 2006 16:37:00 +0000

How many browsers do you have? I know what you’re thinking, How many am I supposed to have? When you are building a website, it is important to see your site just as your users do. So, this begs the question: What browser do your visitor’s use? Similar to the many available search engines, users [...]

Users or Engines? 4 Tips from Google for Webmasters

pittfall — Fri, 03 Nov 2006 02:22:00 +0000

Users or Engines? 4 Tips from Google for Webmasters “…as a writer, he doesn’t want to have to think about all of this search engine optimization stuff.” John Battelle “Visitor-friendly design makes for search engine friendly design as well.” Vanessa Fox Here are four wonderfully laid out tips straight from Google Webmaster Central: Make good [...]

Important Things to Consider When Working with Flash

pittfall — Tue, 31 Oct 2006 01:21:00 +0000

Aside from the obvious “cool factor” when working with Flash on your site, you will need to understand some very important reasons to use Flash with discretion on your site. A very good post about this is available from Search Engine Journal, where they highlight 5 reasons. I will expand on two of them that [...]

Search Engine Optimization – a dialog

pittfall — Thu, 05 Oct 2006 23:06:00 +0000

What is SEO? Define:Search Engine Optimization - Google offers 23 results to the query define:search engine optimization. - Wikipedia defines SEO as: a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. - Dictionary.com defines SEO as: the process [...]

The Home Page Interview – Fun and Enlightening

pittfall — Fri, 29 Sep 2006 02:14:00 +0000

The Home Page Interview – Fun and Enlightening This is a very important article for all marketers, web or brick and mortar. Kim Krause Berg has the understanding and insight to take an introverted look at who, where, what, when, why and, of course how. Basic interviewing techniques to understand ourselves and our websites. Now [...]