SEOpittfall » user centered design

What Do Infographics Have to Do With SEO

pittfall — Tue, 07 Feb 2012 03:10:12 +0000

What is an infographic? An information graphic or infographic (full infographic image here) is a source of data visualization and has become a popular new way of sharing information or research. It is a simplified way to present a complex idea or information through a visual representation. Simply speaking, infographics are visual analogies. What is [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

What Do Infographics Have to Do With SEO

The Courage to be Unreasonable

pittfall — Wed, 19 Oct 2011 02:31:32 +0000

Google announced today “that part of our commitment to provide a more secure online experience” and to “increase the privacy and security of your web searches” “SSL Search on https://www.google.com will become the default experience for signed in users on Google.com.” What does this mean: - People logged into a Google Account will be directed [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Courage to be Unreasonable

Is Your Web Server Limiting Your SEO Performance?

pittfall — Sun, 03 Apr 2011 18:05:45 +0000

What does your web server say about your site? There are a number of things that marketers think of when they are developing and implementing a strategy, what products or services are they offering and how are they going to position them for customers. A website is an important opportunity for business owners to interact, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Is Your Web Server Limiting Your SEO Performance?

Online Shopping Gets Local

pittfall — Sat, 18 Dec 2010 22:35:08 +0000

The Internet has long been a source of research for finding or learning about products. It has always been a way to find things and even purchase something that you don’t have access in a local store. Many have stopped looking at local stores and only purchase what they need online. Now, Google has combined [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Online Shopping Gets Local

Insights that Lead to Success in SEO – Part 2

pittfall — Mon, 22 Nov 2010 01:14:39 +0000

In the first installment, I looked at tools that will help provide insights into finding the right keywords to optimize for that will lead to success in SEO. Now we will look at other tools and information to refine and/or expand your keyword list giving you additional insights to build and maintain a successful SEO [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights that Lead to Success in SEO – Part 2

Insights That Lead to Success in SEO – Part 1

pittfall — Sun, 07 Nov 2010 02:48:18 +0000

Gathering info is one of the most important things to do before executing an organic SEO campaign. It is quite often that some are shot sided and only look at what they want rather than the actual opportunity. To find the most valuable keywords to start optimization, there are a couple of tools that will [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights That Lead to Success in SEO – Part 1

Special Delivery – IP & User Agent

pittfall — Sun, 24 Oct 2010 20:20:13 +0000

What is IP Address or User Agent delivery? Both of these tactics are blackhat techniques to deliver different content to different visitors. So, what’s so bad about that? Really, cookies and settings used to store preferences and such that make a website more user focused, right? The difference between giving users a unique experience and [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Special Delivery – IP & User Agent

How Do You Measure SEO Success?

pittfall — Sat, 28 Aug 2010 23:31:52 +0000

SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue. If you are only looking at one of these two groups you can be missing the real impact of SEO! SEO activities focus on improving search engine rankings by optimizing content and building links, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

How Do You Measure SEO Success?

The Pitfalls of SEO – SEO Simplified

pittfall — Sun, 20 Dec 2009 04:38:57 +0000

Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – SEO Simplified

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Link Building Via Content Development

pittfall — Tue, 19 May 2009 03:41:07 +0000

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Link Building Via Content Development

Die Duplicate Content Die!

pittfall — Tue, 17 Feb 2009 01:41:51 +0000

What does canonical mean? According to a biology glossary from the University of Arizona it is “repetitive; repeating in different forms“. So, what does it mean to online publishers? Simply, duplicate content. How does duplicate content exist, what is it’s impact on search engines and, more importantly, how does it affect online publishers in search [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Die Duplicate Content Die!

Keywords – What’s Brand Got To Do With It?

pittfall — Mon, 09 Feb 2009 02:01:30 +0000

Researching and targeting keywords is the second step in building an effective SEO campaign after developing an online strategy, so what is the value of brand messaging within targeted keywords? azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine All of these words are synonyms for “blue” blue bag web search – 289,000 [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Keywords – What’s Brand Got To Do With It?

Relevancy – The Ultimate Google Killer

pittfall — Wed, 14 Jan 2009 03:54:00 +0000

A study recently compiled and released by JP Morgan, 2009 Internet Investment Guide, included some interesting insight into search, advertising and online behavior including a “potential search deal likely between Yahoo! and Microsoft.” Even as the idea that Yahoo! and anyone might happen, there is more important implications of the research data that isn’t as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Relevancy – The Ultimate Google Killer

Bounce – Better Than SearchWiki?

pittfall — Wed, 17 Dec 2008 03:27:37 +0000

Looking at the search landscape over just the past few months, it can be easy to see that professional SEO is not for the faint of heart. Search engines are always trying to make adjustments to their results and offerings to differentiate themselves from their competition, just like other competing businesses. For those of us [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Bounce – Better Than SearchWiki?

World Usability Day 2008

pittfall — Wed, 12 Nov 2008 23:50:55 +0000

What is World Usability Day? World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use. Each year, it has a specific focus and is honored around the world on the second Thursday of the month of November. WorldUsability.org World Usability Day is [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

World Usability Day 2008

WTF – Malware in SERPs?

pittfall — Sun, 09 Nov 2008 23:58:08 +0000

Recently, Google Webmaster Central Blog republished a post from the Google Online Security Blog highlighting that Google is taking a step in protecting you from malware by warning you in listings (image on the right). You may be familiar with this type of warning, Yahoo! has been using a beta product from McAfee (SearchScan) to [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

WTF – Malware in SERPs?

A Word About Usability

pittfall — Thu, 16 Aug 2007 00:17:07 +0000

It is really remarkable that something that appears to make some sense could be overlooked… but it sometimes does. As we can plainly see from the example outlined above, what is perceived by you may not be the same as your users/visitors. We might be laughing or just chuckling inside about the AT&T books bills [...]

Things I Learned at SES Travel 2007

pittfall — Mon, 06 Aug 2007 03:45:02 +0000

There were many things that were shared at the conference, however, there is one that is of great importance that really struck a cord with me. Yes, it is extremely important for the travel vertical, however, it has importance for all websites. It really brings all of the aspects of development together: Create an Experience [...]

Personalized Search – The Death of SEO?

pittfall — Sun, 29 Apr 2007 04:16:52 +0000

Search Engine Optimization has been a topic of debate since the concept was developed in the mid 1990′s. Some think of it as techniques to artificially inflate organic rankings, in essence, to “trick” search engines to send them traffic that they do not deserve. I am not saying that people have used techniques to accomplish [...]

User-Centered Design (UCD)

pittfall — Tue, 10 Apr 2007 02:43:08 +0000

Back in November of 2006, I wrote about World Usability Day and specifically focused on User Oriented Design (UOD), also referred to as User-Centered Design (UCD) by other experts. User-Centered Design is a very important component of Search Engine Optimization, in my opinion, it is the most influential aspect of SEO, I will explain further. [...]

The Need for Duplicate Content

pittfall — Fri, 23 Mar 2007 02:34:58 +0000

First, what is duplicate content? Duplicate content is republishing similar or the same information on multiple pages of a website or publishing the same content on multiple domains. Content is a something that is very important and should be considered when developing a webpage/site. However, when you are working on optimizing your website for different [...]

Don’t Believe Me? Listen to Another Expert!

pittfall — Sat, 17 Mar 2007 03:19:09 +0000

Shari Thurow an applauded author and expert in the field of Human/Computer Interfaces recently wrote about SEO Niches and the Big Picture on ClickZ. There has been some that have complained about her remarks that eye tracking is overrated, however, if you look at the article as a whole, it is really very useful. All [...]

Notes About Navigation and Website Structure

pittfall — Fri, 16 Mar 2007 00:39:56 +0000

Today I was thinking about Google SiteLinks and how this has not been copied in dramatic fashion like many of the updates and changes that they incorporate into search. What are SiteLinks? The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze [...]

Web 2.0 The Machine is Us/ing Us

pittfall — Fri, 09 Feb 2007 01:30:50 +0000

What is the web? What is so great about web 2.0? There are college student in Kansas that have published a wonderful video on YouTube about it. I would like you to share this perspective that this short film brings, it puts everything together. Well done Digital Ethnography! This is the best web-based video that [...]