SEOpittfall » yahoo!

Insights That Lead to Success in SEO – Part 1

pittfall — Sun, 07 Nov 2010 02:48:18 +0000

Gathering info is one of the most important things to do before executing an organic SEO campaign. It is quite often that some are shot sided and only look at what they want rather than the actual opportunity. To find the most valuable keywords to start optimization, there are a couple of tools that will [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Insights That Lead to Success in SEO – Part 1

Yahoo! Powered by Bing!

pittfall — Fri, 20 Aug 2010 02:06:33 +0000

It’s been a long time coming… back in 2007, it was widely considered that MSN would try to purchase Yahoo! to get back in the search game. Then, in 2008, it was clear that Microsoft still wanted Yahoo!, and Carl Ichan almost helped it happen. 2009 was when Bing replaced Live Search, the self-proclaimed “decision [...]

Measuring the Value of Page Elements for Search Engine Rankings

pittfall — Sat, 06 Feb 2010 04:49:11 +0000

It might seem elementary, but there isn’t much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn’t indexed and used as a value for search engine rankings. In fact, it has been discussed at length as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of Page Elements for Search Engine Rankings

Yahoo! Ends Paid Inclusion

pittfall — Sun, 10 Jan 2010 02:33:12 +0000

Back in October, Yahoo! announced that by the end of 2009 Search Submit Pro’s Paid Inclusion would be discontinued causing some alarm by sites using the service and many of us in the search industry wondered how it would impact the search results. Those of us that managed SSP feeds wondered what would happen after [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Yahoo! Ends Paid Inclusion

The Pitfalls of SEO – Keywords

pittfall — Tue, 17 Nov 2009 02:59:31 +0000

Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

The Pitfalls of SEO – Keywords

Further Study on the Value of Image Optimization

pittfall — Thu, 04 Jun 2009 03:25:10 +0000

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Further Study on the Value of Image Optimization

Long Live No Follow

pittfall — Sun, 08 Mar 2009 22:00:26 +0000

In a recent post at SEOmoz, by Will Critchlow of Distilled, entitled Nofollow is Dying: The Impact of Micro-Blogging and Nofollow on SEO, is a review the overuse of the nofollow link attribute in online publishing by webmasters and 3rd party sites like WordPress.com, Blogger.com and Twitter and it’s impact on SEO for everyone. Before [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Long Live No Follow

Die Duplicate Content Die!

pittfall — Tue, 17 Feb 2009 01:41:51 +0000

What does canonical mean? According to a biology glossary from the University of Arizona it is “repetitive; repeating in different forms“. So, what does it mean to online publishers? Simply, duplicate content. How does duplicate content exist, what is it’s impact on search engines and, more importantly, how does it affect online publishers in search [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Die Duplicate Content Die!

Measuring the Value of ALT and Title Elements of Image Tags

pittfall — Sun, 15 Feb 2009 02:00:13 +0000

Not a great title, I know, but accurate. Recently, I began a test of the ALT and Title elements in the img html tag. Here is the breakdown of the testing: Conducting the research by creating a page on the topic of “dogs” that has the same image of a Dalmatian that link to four [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Measuring the Value of ALT and Title Elements of Image Tags

SEO for Local Results

pittfall — Thu, 22 Jan 2009 03:07:48 +0000

Very interesting… recently I posted about the need for Google to focus on relevancy in search results to maintain their market share that led me to look at tying a geographic location to improve relevancy and my belief that it will be the next step to reinforce universal search results. As a professional SEO consultant, [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

SEO for Local Results

Next Step in Universal Search

pittfall — Sun, 18 Jan 2009 19:12:43 +0000

In my most recent post, I wrote of the need for relevancy in search results and it being the biggest determining factor for switching your preferred search engine (based upon survey by JP Morgan). However, much of the changes that have impacted SERPs (Search Engine Results Pages) in the past few years have had more [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Next Step in Universal Search

Relevancy – The Ultimate Google Killer

pittfall — Wed, 14 Jan 2009 03:54:00 +0000

A study recently compiled and released by JP Morgan, 2009 Internet Investment Guide, included some interesting insight into search, advertising and online behavior including a “potential search deal likely between Yahoo! and Microsoft.” Even as the idea that Yahoo! and anyone might happen, there is more important implications of the research data that isn’t as [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Relevancy – The Ultimate Google Killer

Bounce – Better Than SearchWiki?

pittfall — Wed, 17 Dec 2008 03:27:37 +0000

Looking at the search landscape over just the past few months, it can be easy to see that professional SEO is not for the faint of heart. Search engines are always trying to make adjustments to their results and offerings to differentiate themselves from their competition, just like other competing businesses. For those of us [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Bounce – Better Than SearchWiki?

WTF – Malware in SERPs?

pittfall — Sun, 09 Nov 2008 23:58:08 +0000

Recently, Google Webmaster Central Blog republished a post from the Google Online Security Blog highlighting that Google is taking a step in protecting you from malware by warning you in listings (image on the right). You may be familiar with this type of warning, Yahoo! has been using a beta product from McAfee (SearchScan) to [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

WTF – Malware in SERPs?

Yahoo! Calls It Quits on Another Social Portal

pittfall — Sun, 31 Aug 2008 23:25:27 +0000

Mash has fallen! I posted about Yahoo! Mash last September when it was released in private beta and only available through an invitation. Now, Yahoo! will be scraping the fledgling social site, never having a real understanding of it’s true potential. In my first post about Mash, I posed the question: Can this give Yahoo [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Yahoo! Calls It Quits on Another Social Portal

Microsoft Still Pines for Yahoo!

pittfall — Wed, 02 Jul 2008 22:14:40 +0000

Microsoft still wants to purchase Yahoo!, however, now their true intentions are becoming more visible: There’s yet another chapter in what’s beginning to look like an eternal corporate love triangle: Seems Microsoft just can’t get past it’s obsession with Yahoo’s search business, at least according to The Wall Street Journal. It reports Microsoft is looking [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Microsoft Still Pines for Yahoo!

Google Pushing Local Search?

pittfall — Fri, 09 May 2008 02:22:33 +0000

Today while doing research for a client, I happened to notice something very interesting in Google’s results. The given search was for “hampton inn” and further research on other geographically relevant, broad terms returned similar results like “restaurant” and “mcdonalds.” Entering a city, state or zip code returned the Google map and relevant results based [...]

Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com

Google Pushing Local Search?

Anatomy of Organic Listing Snippets in the SERPs and Outlining Best Practices

pittfall — Thu, 03 Apr 2008 16:42:08 +0000

When returning results to a user, search engines use various resources based upon the particular search or query. The basic information published on a Web page may not be visible to a user, even when the page is displayed in an Internet browser, such as Internet Explorer or FireFox. Some of this information is used [...]

Oops, an Error has Occurred – Yahoo! Says No to Microsoft

pittfall — Sat, 09 Feb 2008 20:05:45 +0000

Via the Wall Street Journal: Yahoo Board to Reject Microsoft Bid Yahoo Inc.’s board plans to reject Microsoft Corp.’s unsolicited $44.6 billion offer to acquire the Web giant, a person familiar with the situation says. After a series of meetings over the past week, Yahoo’s board determined that the $31 per share offer “massively undervalues” [...]

The Great Search War or Search War I?

pittfall — Fri, 08 Feb 2008 04:26:56 +0000

Whether the outcome would be Micro-hoo or Ya-soft the outcome would be the same, a new combined power that may be able to put some heat on Google to maintain their control on search and online advertising. This is not new speculation, actually last year Microsoft was in the same role as they have assumed [...]

Yahoo’s Online Social Universe

pittfall — Sun, 13 Jan 2008 03:58:22 +0000

Yahoo! has been a very influential provider of social services online for quite some time. Over the last few years they have either created or purchased online social sites, here is a quick breakdown of some of the major start-ups and acquisitions: ———————————————————————————————— 2005 ———————————————————————————————— name: flickr acquired purpose: photo sharing similar to: DropShots status: [...]

What Does College Football have in Common with SERPs?

pittfall — Tue, 16 Oct 2007 18:40:04 +0000

It is college football season, if you haven’t noticed. Everyone is wearing their Alma Mater colors’ and talking up their team’s successes and being quiet after losses. There have been some real differences this season as opposed to many from the last 10+ years. Namely, the teams that were expected to be dominating on the [...]

SoloSEO – Link Search Tool

pittfall — Sun, 15 Jul 2007 23:27:09 +0000

There are a large number of things that many take for granted because of their time in the SEO arena… Because of this, it is always important to take a step back to see what you are doing and what you are not doing to improve your website for visitors and search engines. That is [...]

Engines “Search” For More Diversity in Organic Results

pittfall — Mon, 11 Jun 2007 03:46:38 +0000

A recent research study by Dogpile.com with collaboration with Dr. Amanda Spink of the Queensland University of Technology and Dr. Jim Jansen from the Pennsylvania State University discussed the differences regarding organic results across the major search engines, specifically Google, Yahoo, Live (MSN) and Ask. Aside from being a pitch to users for the relevance [...]

Microsoft + Yahoo = ???

pittfall — Thu, 17 May 2007 01:52:21 +0000

As it stands now, a deal between Microsoft and Yahoo! would up the combined companies’ share of the all-important search advertising market to 27 percent against Google’s 65 percent. It would also narrow the gap in overall online ads with Google to just 13 percent. More importantly, a deal would create what one source described [...]