The Death of the Googlebomb

by Stephen Pitts on January 26, 2007

First, what is a Googlebomb?

Technically, a “Googlebomb” refers to a prank where people attempt to cause someone else’s site to rank for an obscure or meaningless query. Googlebombs very rarely happen for common queries, because the lack of any relevant results for that phrase is part of why a Googlebomb can work.

(from Webmaster Central)
Would you like to read more information about what they are and where they came from? Of course you do, go read Danny Sullivan’s post at Search Engine Land.

What is the reaction from the ‘net?
Andy Beal over at Marketing Pilgrim wrote on the topic of the Googlebomb and how it may effect link building practices:

“Most webmasters go out and try to obtain as many links as possible, using the same anchor-text, in an attempt to rank well for that keyword. Expert link builders know the value of mixing up link efforts, including varying destination pages and anchor text, but it strikes me that many web sites could see themselves caught up in the new algo, and lose ranking for certain keywords.”

My opinion, build quality content and get links that are related to that content. Easy for me to say, right? Professionally, the top 3 keywords that I work on ranking for have 37 million, 64 million and 324 million relevant results in Google’s index. Just being on the first page means I am 99.99996875% and that is for the smallest number of results.

It comes down to building quality content and getting links from relevant sources with the link text being related to the page it is pointed to. Nobody wins anything when results aren’t relevant.

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