Who do you trust?
The value of trust has been a great addition to organically ranking websites and the most dramatic impact has come from the social aspect of the Internet.
Where do you belong?
I know, in our day and age, it is hard to think that we need to label someone or something and categorize them. It is a great thing to celebrate our differences, because it is these differences that make the world we live in special. If we were all the same, it would be boring.
Here are a couple of things that show who you trust and who trusts you:
1. Natural Links
Simply, who links to you and what others write about you.
OK, so you understand that getting links from trusted sources like directories, niche and others, and the idea of publishing time related information, like press releases and such, through RSS or XML. So, no one is writing about you, what do you do?
Networking and marketing your website has taken off and it is apparent that it will continue to gain importance and be used as a way to rank websites in organic search. So, what are you doing? You can start a blog, but that does require commitment and strategy, plus additional marketing and SEO to make them valuable. So, is there any other steps you can take to build social value and trust? Yes, begin by studying your vertical on social sites like MyBlogLog, MySpace, Facebook and others. Join discussions and leave relevant comments to the subject matter.
Here is some good reading about Yahoo’s social trustrank from SEObytheSea. This may be the first of many conversations about the influence of social networking on ranking or adding value to websites for ranking them in organic results.
What are your thoughts?
Have you added social networking to your SEO strategy?