Google keeps getting better with their ability to crawl and index information on the web, without having to expect developers to adjust to their standards. Similarly, the way Google wants us (the website developers) to build for the user and not to try to adjust their habits around what we can provide.
This is exciting news for SEOs. Why? Because this takes down a large wall of indexed information and will affect the query or organic results as they can now judge pages and sites on more content.
“Previously, these (webmaster guidelines) stated:
Don’t use “&id=” as a parameter in your URLs, as we don’t include these pages in our index.
However, we’ve recently removed that technical guideline, and now index URLs that contain that parameter. So if your site uses a dynamic structure that generates it, don’t worry about rewriting it — we’ll accept it just fine as is. Keep in mind, however, that dynamic URLs with a large number of parameters may be problematic for search engine crawlers in general, so rewriting dynamic URLs into user-friendly versions is always a good practice when that option is available to you. If you can, keeping the number of URL parameters to one or two may make it more likely that search engines will crawl your dynamic URLs.”
On your toes everybody, the rules of engagement just changed (again)!
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