In my last two posts, I noted that there are three major components of Search Engine Optimization and discussed the first two, Link Popularity and Content.
The final piece of the SEO puzzle might surprise you, however, it is an important aspect that many overlook:
- Age
What does the age of my domain have to do with SEO? I would tend to agree that age of your domain should have nothing to do with your ranking, but unfortunately, it is not my decision.
So what does the age of your domain say about your website? Longevity mostly, but it does let the search engine know a few more things:
Experience:
I think that we all can agree, if a business has been open for a long period of time it gains a few points for reputation. Not because it offers something that others don’t, but it has experience in the industry. Even if they do not employ the best practices for their customers, they still operate well enough to continue business, and that is something. Websites, just like businesses, come and go frequently.
Reference:
What is this about? Reference, this has nothing to do with SEO? or does it?
I have discussed link popularity, but what do the links from your site say about you? In other words, who do you link to?
Even though it is not a wide-spread idea in the SEO community, but it is my personal opinion that the only link that can hurt you is the link you place on your website. Wait a minute, link popularity is about the links that point to pages on your domain, but the links that you place on your own site have more to say about you than the links pointing to you. Have you heard the old saying: Your actions speak louder than words?
History:
The history of your domain says a lot about your website:
It is within this history that a search engine can map the positive affects and the negative affects of your optimization efforts. Google, like with Link Popularity, has a greater grasp of the history of a domain than their major competitors Yahoo and MSN.
The only way to improve your history, is to develop a plan for optimization efforts and remain consistent.
I will stop here for now, I have covered the major components of SEO and I will continue with my definition of Search Engine Optimization and some of the other aspects of SEO.
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{ 1 comment… read it below or add one }
When it comes to seo, really all it comes down to is making yourself look important to the search engines. This is done through link building, site / page structure and proper use of the right keywords. Thanks for the info — here is another helpful article I came across while doing my research :