Yahoo’s Chief Operating Officer, Dan Rosensweig has announced his resignation and the company will be reorganizing it’s operations:
“Yahoo has announced that it is reorganizing the company into three major operating groups, one focused on audience development, another for advertisers & publisher services and the third focusing on technology.” SearchEngineLand
This new structure will focus on three major business relations,
1. Audience Group
2. Advertiser & Publisher Group
3. Technology Group
The news has caused quite a stir and I am sure that it will lead to more information being released by the end of the year.
Here are what others are saying:
You might not know this about me, although you could probably guess: I love to debate strategy in the search industry and to play armchair quarterback. But I try to keep all that speculation completely within the walls of Google. This announcement will give me food for thought for several days.
TechCrunch is reporting that #2 Dan Rosensweig is out at Yahoo. I’ll have more to say on this when I know more….
We have known for some time that Yahoo! considers itself to be in big trouble, even if yahoo.com remains the most popular site on the web.
…from what I heard last night from the incredible group of Yahoo publicists, the company is sincerely and passionately excited about the new direction which a large number of employees have been pulling for.
What will happen? How will this affect Yahoo in the marketplace? I am sure that we will have these answers and more, as they develop.
What do you think? Will this affect the search landscape?
Let me know.