Yahoo has been building and buying social sites (like bix and MyBlogLog) and now, according to the New York Times, they have planned 100 websites that would bridge the gap between the Yahoo social properties and link everything together:
“Yahoo said Tuesday that it planned to build individual Web sites around 100 entertainment “brands” this year that would pull together content from Yahoo’s sprawling array of online properties.
The effort, called Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment.”
“We don’t connect the dots for our users around those brands,” Mr. Broady said. “Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
What are your thoughts?
What affects could this have on social networking online?
What affects could this have on social networking offline?
Is this the right direction for Yahoo?
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